Umer Farooq

Led 0-to-1 product design for a freight logistics marketplace, auditing the existing platform and defining the experience for shippers, carriers, and dispatchers. Built a scalable Figma design system and improved developer handoff, cutting handoff revisions by approximately 35% and shipping MVPs in 3 months.

Working with RHC Ltd and KPMG as a consultant to improve the e-procurement system of Punjab govt.

Led product design for a healthcare platform connecting patients with specialists and providing a centralized repository of patient medical history. Conducted discovery interviews, designed patient and specialist onboarding, AI-powered dashboards, and the Case Analysis experience.

Executed freelance projects including Find My Property for Australian customers, Quick Spot rental room search mobile app, and landing pages.

Led end-to-end product design for a complex B2B SaaS data governance platform as the sole designer. Owned UX strategy and execution across core enterprise workflows, transforming technical data processes into intuitive user experiences.

Led a team of designers, setting a path for better design decisions based on stakeholder feedback. Raised satisfaction levels of proposed solutions with rationale and validation, challenged assumptions, and created and maintained a design system while training the design team.

Spearheaded the redesign of the Citytv entertainment website and app, achieving a 62.39% surge in user engagement and a 105% increase in traffic. Enhanced user experience for Breakfast Television and contributed to the Friday Design System.

Led brainstorming sessions, journey mapping, and wireframing for consumer trend research projects. Established the company's first usability testing lab and trained the team to conduct 1:1 testing and record feedback.

Designed end-to-end solutions for survey creation tools, ensuring simplicity and minimal cognitive load. Conducted usability testing sessions and optimized user experience based on test insights.

Managed a multidisciplinary design team, delegating tasks and ensuring alignment with project goals. Directed end-to-end processes for cybersecurity products, transforming complex technical data into intuitive dashboards and workflows.

Designed and optimized the end-to-end user experience for a ride-hailing application tailored to the UAE audience. Focused on simplifying booking flows, real-time ride tracking, and payment integrations.

Designed a client-facing beauty app and management system. Conducted user interviews, identified pain points, and explored opportunities. The design exercise reduced order time by 5% and boosted sales by 21%.

UX/UI Designer at Caremerge.

UX/UI Designer at Uniquesoft.

Revamped www.pakwheels.com, reducing bounce rate by 11% and doubling revenue through Google Ads optimization.

Designed interactive user interfaces for web platforms, enhancing user engagement and functionality.

Senior Web Designer at Metaapp.

Freelance web designer in Lahore.

Webmaster at Nazaria-i-Pakistan Foundation.

Web Designer at Systems Ltd.

Completed the Introduction to Web Accessibility certification through edX.

Completed the Conducting Usability Testing certification from the Interaction Design Foundation.

Completed the User Research Best Methods & Practices certification from the Interaction Design Foundation.