Umer Farooq

Led 0-to-1 product creation by partnering with cross-functional teams to audit existing platforms and implement scalable Figma design systems. Streamlined development handoffs and delivered a modernized experience that drove higher user satisfaction.

Led product design for a healthcare platform connecting patients with specialists and providing a centralized repository of patient medical history. Conducted discovery interviews and designed patient and specialist onboarding, AI-powered dashboards, and the Case Analysis experience.

Executed freelance projects including a property search app for Australian customers, a rental room search mobile app, and landing pages.

Led end-to-end product design for a complex B2B SaaS data governance platform as the sole designer. Owned UX strategy, designed enterprise dashboards, implemented a design system, and conducted user research to validate decisions.

Led a team of designers, setting direction for design decisions based on stakeholder feedback. Created and maintained a design system and trained the design team.

Spearheaded the redesign of the Citytv entertainment website and app, achieving a 62.39% surge in user engagement and a 105% increase in traffic. Enhanced user experience for Breakfast Television and contributed to the Friday Design System.

Led brainstorming sessions, journey mapping, and wireframing for consumer trend research projects. Established the company's first usability testing lab and trained the team in 1:1 testing and feedback recording.

Designed end-to-end solutions for survey creation tools, ensuring simplicity and minimal cognitive load. Conducted usability testing sessions to optimize user experience.

Managed a multidisciplinary design team, delegating tasks and ensuring alignment with project goals. Directed end-to-end processes for cybersecurity products, transforming complex technical data into intuitive dashboards and workflows.

Designed and optimized the end-to-end user experience for a ride-hailing application tailored to the UAE audience. Focused on simplifying booking flows, real-time ride tracking, and payment integrations.

Designed a client-facing beauty app and management system. Conducted user interviews, identified pain points, and explored opportunities, reducing order time by 5% and boosting sales by 21%.

UX/UI Designer at Caremerge.

UX/UI Designer at Uniquesoft.

Revamped www.pakwheels.com, reducing bounce rate by 11% and doubling revenue through Google Ads optimization.

Designed interactive user interfaces for web platforms, enhancing user engagement and functionality.

Senior Web Designer at Metaapp.

Freelance web designer.

Webmaster at Nazaria-i-Pakistan Foundation.

Web Designer at Systems Ltd.

Working with RHC Ltd and KPMG as a consultant to improve the e-procurement system of Punjab govt.

Completed a Master's degree in Computer Sciences.

Completed a Bachelor's degree in Commerce.