Momina Usman

I've led UX analysis and feature refinement for CubiVue at Synergy IT, translating complex last-mile distribution requirements into intuitive operational workflows.

At Clyro, I owned end-to-end UX/UI design for 10+ large-scale SaaS and mobile products, from problem definition and user flows to prototypes and high-fidelity designs. I also scaled design systems and reusable component libraries, reducing design-to-development handoff time by approximately 30%.

I've shaped the redesign strategy for Dil Ka Rishta 2.0 at Khudi Ventures and Geo TV Pakistan, helping increase user retention and improving usability scores by 40% through structured testing. My work also includes healthcare-focused mobile experiences at Reach Innovation and responsive web and mobile UI work for Global Impact Assessment.

As a freelance designer, I create modern interfaces for smartwatch apps, Apple Vision Pro spatial experiences, and electric car dashboards, alongside brand guidelines and visual identity systems. I'm also a national gold medal winner in the FICS International Entrepreneurship Competition for an innovation project aligned with SDG 5: Gender Equality.