Ammara Shahbaz

I’m a Data Analyst with 2+ years of experience turning raw datasets into actionable business insights across sales, customer, and operations domains. I build interactive KPI dashboards and reporting solutions that make decisions faster and clearer.

In my freelance work, I designed and deployed Power BI and Tableau dashboards to reduce manual reporting time by up to 40%. I also authored advanced SQL using CTEs, window functions, and subqueries to extract, clean, and aggregate data for business reporting.

I strengthen reliability and scale by automating reporting pipelines with Python (pandas, openpyxl) and Excel Power Query. I translate complex findings into stakeholder-ready, actionable recommendations through recurring and ad-hoc analyses.

My projects span cloud analytics and domain-focused insights, including an AWS-based pipeline with QuickSight dashboards, plus sales, customer segmentation (RFM), e-commerce KPI tracking, loan default risk analysis, and marketing spend performance dashboards.