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tryasa pratiwiTP
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tryasa pratiwi

@tryasapratiwi

Strategic planner at Freelance turning consumer insights into brand activations, experiential campaigns, product launches, and audience journeys.

Indonesia
Message

At Freelance, I help brands turn consumer insights into experiences through activation planning, experiential marketing, product launches, exhibitions, and roadshows. I shape consumer journeys and creative strategies for experience-led marketing solutions.

At PK Entertainment Group, I created activation concepts and brand strategies from client briefs, and managed account executives, projects, and client services. Earlier, at Hip Production, I developed proposal decks and communication strategies, then translated campaign ideas into event activations.

Experience

Work history, roles, and key accomplishments

FR
Current

Brand Activation and Strategic Planner

Freelance

Jan 2020 - Present (6 years 10 months)

Helping brands transform consumer insights into impactful experiences through strategic activation planning, experiential marketing, product launches, exhibitions, roadshows, and audience engagement programs. Specializing in consumer journey design, creative strategy, and experience-led marketing solutions.

PK Entertainment Group logoPG

Head of Strategic Planner and Account Executive

PK Entertainment Group

Oct 2022 - May 2025 (2 years 7 months)

Handling TerimaBeres, Sub Unit of PK Entertainment Group, Strategic Planning Division and Account Executive

Responsible for creating activation idea and concept for client based on their brief.

Create strategy for the brand to achieve what they aimed for through campaign and activations

Managing account executives to provide the needs of each client

Supervising all project and client services

PK Entertainment Group logoPG

Senior Strategic Planner

PK Entertainment Group

Sep 2020 - Oct 2022 (2 years 1 month)

Responsible for creating activation idea and concept for client based on their brief.

Create strategy for the brand to achieve what they aimed for through campaign and activations

FI

Planner

FAB Indonesia

Dec 2019 - Aug 2020 (8 months)

Worked as Planner at FAB Indonesia.

FC

Senior Account Executive

Favum Communicatio

Feb 2019 - Dec 2019 (10 months)

Responsible in maintaining daily communication with clients and third parties
Support the needs of planner and creative in Proposal Making

Hip Production logoHP

Activation Planner

Hip Production

Sep 2016 - Jan 2019 (2 years 4 months)

Responsible for creating a proposal deck based on client's brief and objectives
Create a Communication strategy as the main point of interest in a campaign
Implement the main idea into an activation activity that will be applied at the event

Education

Degrees, certifications, and relevant coursework

UP

Univesitas Pasundan

Bachelor's degree, International Relations and Affairs

2015 - 2017

Universitas Padjadjaran logoUP

Universitas Padjadjaran

Bachelor's degree, International Relations and Affairs

2008 - 2015

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