Open to opportunities

Travis Holzem

@travisholzem

Frontend Developer and AI model trainer building WordPress, e-commerce, and automation systems that convert and perform.

United States

Message

What I'm looking for

I’m looking to apply my hands-on frontend, WordPress, and automation experience to AI training and code evaluation—judging accuracy, usability, and logic, then providing clear feedback that improves real-world outcomes.

I’m a Frontend Developer and web systems builder with 20+ years of experience creating, improving, testing, and maintaining business websites, WordPress platforms, WooCommerce stores, and SEO frameworks.

I combine practical frontend development with careful evaluation skills—reviewing AI-generated and human output for accuracy, functionality, clarity, responsiveness, performance, accessibility, and usability, then explaining why code works or fails.

I lead agency-level automation and AI workflow integration, operating Devil Dog Digital as an implementation hub for GoHighLevel and Centerfy.ai—building CRM workflows, lead capture systems, AI voice/chat agents, appointment scheduling, and sales pipeline automation.

I also build scalable WordPress/CMS solutions and technical SEO foundations, coordinate outside teams and subcontractors, and translate broad business goals into clear development requirements, testing steps, and documentation. Across my work, I focus on real-world business outcomes—conversion paths, content clarity, and dependable performance.

Experience

Work history, roles, and key accomplishments

Current

Founder & Lead Developer

Current

Food Forest Design Network

Jan 2024 - Present (2 years 6 months)

Leads web development, technical architecture, and automation systems for a national membership platform, building a scalable framework for localized, brand-consistent partner websites. Integrates Centerfy.ai into GoHighLevel for AI voice/chat agents, lead qualification, appointment scheduling, CRM synchronization, client follow-up, and builds/documentation for training and QA.

Web Development Technical Architecture GoHighLevel Centerfy.Ai Lead Qualification Appointment Scheduling Sales Pipeline Management Forms Intake Systems QA Testing Documentation

Current

Founder & Principal Designer

Current

Food Forest Design Minnesota

Jan 2021 - Present (5 years 6 months)

Builds and manages the company’s WordPress website, local SEO structure, lead capture systems, and client intake workflows, using analytics and business goals to improve messaging and conversion paths. Integrates Centerfy.ai into GoHighLevel for AI voice/chat lead engagement, appointment scheduling, follow-up, and sales pipeline automation, and produces 450+ educational videos to nearly 2,000 YouT

WordPress Local SEO Lead Capture Systems Client intake GoHighLevel Centerfy.Ai Appointment Scheduling Lead Follow Up Sales Automation Web Analytics Content Planning Calls To Action YouTube Content Strategy Educational Video Production Workflow Design

Current

Owner & Lead Web Developer

Current

Devil Dog Digital

Jan 2001 - Present (25 years 6 months)

Builds, manages, reviews, and improves WordPress systems, WooCommerce stores, SEO frameworks, landing pages, and marketing automation workflows. Serves as lead developer/QA reviewer and integrates Centerfy.ai into GoHighLevel environments for AI voice/chat agents, lead qualification, scheduling, CRM synchronization, and automated follow-up.

HTML CSS JavaScript Responsive Design WordPress WooCommerce PHP Technical SEO SEO Frameworks GoHighLevel Centerfy.Ai CRM Automation Lead Capture Systems Appointment Scheduling Email Automation QA Testing Troubleshooting Technical Documentation

Founding Partner & Lead Dev

Food Forest Abundance

Jan 2020 - Jan 2025 (5 years)

Helped build early technical, marketing, e-commerce, and operational infrastructure for a national regenerative agriculture startup. Developed lead capture and client onboarding systems, e-commerce/property questionnaires, digital visibility across major social platforms, and data workflows that routed information to design/installation teams during rapid expansion.

Client Onboarding E commerce Support Workflow Automation Multi Channel Visibility (YouTube Instagram Facebook TikTok LinkedIn Nextdoor)Team Coordination

eCommerce Specialist / Web Dev / SEO

The Deck Store Online

Jan 2018 - Jan 2020 (2 years)

Supported e-commerce web development, SEO, product management, website updates, and technical troubleshooting for an online building materials retailer. Managed product data for 3,500+ SKUs and contributed to revenue growth from approximately $1.2M to $3.8M in the first year through technical SEO, product optimization, and conversion-focused updates.

E commerce Web Development SEO Technical SEO Product Data Management Pricing Accuracy Internal Linking Conversion Focused Website Changes Troubleshooting

Logistics Project & Supply Chain Manager

United States Marine Corps

Jan 1990 - Jan 1994 (4 years)

Supported supply and logistics operations for a frontline infantry battalion with 24-hour readiness requirements. Coordinated material distribution and inventory support, and managed procurement tracking and supply account reconciliations with accuracy, accountability, and compliance across logistics records and processes.

Supply Chain Management Logistics Operations Account Reconciliation Compliance Operational Readiness