Open to opportunities

Tooba Arif

@toobaarif

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Analytical data scientist specializing in socio-economic and public-health insights.

Pakistan

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What I'm looking for

I seek a data-focused role where I can apply ML, analytics, and storytelling to drive impact, collaborate cross-functionally, and grow technically within mission-driven teams.

I am an analytical data scientist with hands-on experience in Python, SQL, Power BI, and applied machine learning to solve socio-economic, public health, and business challenges. I build end-to-end pipelines—from ETL and EDA to predictive modeling—and translate complex data into clear KPIs and strategic narratives.

My projects include an AI adoption analysis framework (KMeans clustering and Random Forest, 89% validated accuracy) and a breast cancer prediction model (Logistic Regression and other classifiers, 94% validated accuracy). I have led quantitative research that earned NEDAASC funding and a UNESCO Top 2 ranking.

I collaborate effectively with non-technical stakeholders, design reproducible analytical workflows, and deliver actionable dashboards and reports that drive program engagement and project approvals. I am seeking a data-focused role where analytical rigor and domain expertise drive measurable organizational growth.

Experience

Work history, roles, and key accomplishments

Digital Campaign Analyst

Climate March Karachi

Jun 2023 - Jul 2023 (1 month)

Performed root-cause analysis and A/B testing on digital campaign metrics, optimizing content strategy and increasing audience engagement by 40% during the campaign.

A B Testing Campaign Analysis Digital Analytics SQL Data Visualization Reporting

Strategic Project Analyst

Sindh Employ Social Security Institute

May 2022 - Jul 2022 (2 months)

Modeled operational and resource allocation needs for infrastructure projects and produced analytical feasibility reports that contributed to approval of 50% of priority proposals.

Resource Allocation Feasibility Report Proposal Development Reporting Excel

Project Co-ordinator

Family Educational Services Foundation

Apr 2020 - Aug 2020 (4 months)

Developed and implemented KPIs to track engagement across girls' and women's empowerment initiatives, improving program engagement by 25% across 200+ community members through data-driven reporting and advocacy.

KPIs Data Analysis Excel Stakeholder Management Reporting Program Evaluation

Education

Degrees, certifications, and relevant coursework

NED University of Engineering and Technology

Bachelor of Science, Development Studies

2019 - 2023

Activities and societies: Thesis: Impacts of Housing Design on the Health of its Residents; NEDAASC funded research; UNESCO Top 2 Ranking.

Bachelor of Science in Development Studies with a thesis on housing design and resident health, recognized with NEDAASC funding and a UNESCO Top 2 ranking.