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Tonguç Karaçay

@tongukaraay

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I build AI-driven SaaS products, growth funnels, and scalable design systems.

Turkey

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What I'm looking for

I'm looking to lead AI-driven product design, scalable design systems, and data-informed growth work where I can partner across product, engineering, and data teams to deliver measurable outcomes.

I've built and shipped AI-powered products including AgencyOS, hastaOnay, whattime.city, AuditPro, and AI Visibility Scorecard. My work spans scoring models, recommendation engines, AI-assisted reporting, and human-AI interaction patterns.

At Eva.guru, I lead end-to-end dashboard design for AI-driven ad-performance insights and maintain a scalable atomic design system in Figma. Working with product managers, engineers, and data scientists, I improved data comprehension by 20% through iterative dashboard enhancements.

At Network Hardwares, I transformed a traditional B2B interface into a SaaS procurement dashboard and led platform UX improvements for complex hardware inventory and search. I also reduced CPA by 25% while maintaining conversion volume through landing-page optimization, research, and A/B testing.

Across Asis Electronic, Borusan Automotive, Turk Medya, and Turkuvaz Media Group, I've led web, mobile, Smart TV, mobility, e-commerce, and media experiences. I combine product design, UX strategy, CRO, SEO/GEO, analytics, and design systems to turn business goals into measurable product outcomes.

Experience

Work history, roles, and key accomplishments

UI/UX Lead - AI-Driven Design

Eva.guru

Jun 2025 - Apr 2026 (10 months)

Leading end-to-end UI/UX design for customer-facing dashboards, translating complex ad performance data into actionable insights. Established and maintains a scalable atomic Design System in Figma, and collaborates with data scientists to visualize AI outputs, improving data comprehension by 20%.

SaaS Design Design Systems Figma Data Visualization AI Integration Human AI Interaction Product Management Data Science Collaboration

UI/UX Lead - Growth Hacking

Network Hardwares

Jun 2022 - Apr 2025 (2 years 10 months)

Transformed a traditional B2B interface into a modern SaaS procurement dashboard, enabling enterprise clients to manage high-volume inventory and orders. Led UX/UI overhaul of core platform architecture, enhancing navigation and search, and reduced CPA by 25% through optimized landing pages.

B2B SaaS UX UI Overhaul Conversion Rate Optimization A B Testing User Research SEO Growth Hacking Landing Page Optimization

UI/UX Lead - Growth Hacking

Asis Electronic

Oct 2019 - May 2022 (2 years 7 months)

Directed the full UI/UX lifecycle for a region-wide mobile transportation app (MaaS), establishing it as a standard for smart city solutions. Conceptualized and designed features such as Smart Stops, Live Route Tracking, and digital payment integration, and led usability testing for high adoption.

Mobile App Design MAAS Smart City Solutions Usability Testing Feature Development Payment Integration Team Leadership

UI/UX Lead - Growth Hacking

Borusan Automotive

Feb 2018 - Sep 2019 (1 year 7 months)

Redesigned reservation experiences for BMW, Jaguar, and Land Rover, reducing bounce rates by 12% and increasing completed bookings by 5%. Served as Product Owner for web and mobile initiatives, aligning stakeholders and prioritizing roadmaps.

Reservations Flow A B Testing Google Optimize Google Tag Manager Product Ownership Roadmapping Stakeholder Management

UI/UX Lead - Growth Hacking

Turk Medya

Jan 2015 - Jan 2018 (3 years)

Led the design and implementation of websites and mobile apps for major media brands such as Star, 24 TV, and Alem FM. Directed usability and A/B testing using Google Analytics and Optimize to enhance user engagement metrics.

Web Design Mobile App Design A B Testing Google Analytics Google Optimize Usability Testing Trend Analysis

UI/UX Lead - Growth Hacking

Turkuvaz Media Group

Jan 2006 - Jan 2015 (9 years)

Led the design and evolution of high-traffic news portals, mobile applications, and Smart TV platforms for leading media brands including ATV, Sabah, and A Haber. Established UX standards, navigation structures, and information architecture frameworks across multiple digital properties.

News Portal Mobile App Design SmartTV Design UX standards Information Architecture Wireframing Visual Design Cross Functional Collaboration

UI / UX Designer

MNG Cargo

Apr 2005 - Apr 2006 (1 year)

Designed and optimized customer-facing digital experiences for web and mobile platforms. Collaborated with IT teams to improve usability, navigation, and overall user experience, contributing to logistics-focused features such as shipment tracking and scheduling workflows.

Web Design Mobile Design Usability Navigation Logistics Features Shipment Tracking Scheduling Workflows

UI / UX Designer

Filli Paint

Oct 2003 - Mar 2005 (1 year 5 months)

Created a wide range of digital design assets including website graphics and email templates, ensuring strict adherence to brand guidelines. Contributed to the development of client websites, creating graphic elements that streamlined user navigation.

Digital Branding Web Graphics email templates Brand Guidelines Navigation Graphic Design

UI / UX Designer

Sabanci Company

Mar 2000 - Oct 2003 (3 years 7 months)

Contributed to early-stage digital transformation initiatives, collaborating with marketing and technology teams on customer-facing digital experiences. Designed comprehensive graphic content and user interfaces, prioritizing navigation efficiency and corporate identity consistency.

Digital Transformation Interface Design Graphic Design Navigation Efficiency Corporate Identity