Open to opportunities

Tonbra Ebufegha

@tonbraebufegha

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Product manager driving user-centered digital products that meet business goals.

Canada

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What I'm looking for

I seek a user-centered product role at a collaborative, mission-driven team where I can own roadmaps, improve outcomes, and grow in leadership.

I am a product manager with 3+ years of progressive experience leading strategy, design, delivery, and optimization of digital products across education, fintech, and edtech. I translate business objectives into actionable roadmaps, lead cross-functional teams in Agile environments, and use data, usability testing, and user feedback to deliver measurable outcomes such as adoption gains and improved transaction completion rates.

My achievements include owning app roadmaps that drove 45% and 18% adoption increases, shaping a Pay‑By‑Bank roadmap that improved transaction completion by 20%, achieving WCAG AAA compliance for a university website, and defining reusable design system components that reduced design debt. I prioritize accessibility, research-driven decisions, and stakeholder alignment to build scalable, user-centered products.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

University of Calgary

Aug 2023 - Present (2 years 2 months)

Owned roadmaps for Cabin Fever and UCalgary Safewalk apps, driving 45% and 18% adoption gains (10K+ users) within 12 months and reducing time-to-release by 20% through Agile collaboration. Led DLRI website work to WCAG AAA compliance and defined 15+ reusable design components, cutting design debt by 30%.

Product Roadmapping Agile UX A B Testing Design Systems Stakeholder Management Jira Usability Testing

Associate Product Manager

Plaid

Jun 2021 - Aug 2023 (2 years 2 months)

Shaped the Pay-By-Bank platform roadmap and authored PRDs that improved transaction completion rates by 20%, while reducing critical production bugs by 25% through coordinated grooming with compliance and engineering. Managed documentation and sprint boards in Jira and Confluence.

Product Management Payments Jira Confluence User Research Analytics

Product Coordinator

BrainStation

Jul 2020 - May 2021 (10 months)

Coordinated website roadmap execution and ran 20+ multivariate A/B tests that reduced bounce rate by 6%, while prioritizing feature requests across marketing and instructional teams to meet strategic objectives.

A B Testing Roadmapping Web Analytics UX Google Analytics Prioritization Content Management

Digital Product Strategist

Maven Media

Oct 2017 - Jul 2020 (2 years 9 months)

Defined UX and SEO strategies for client websites, driving ~25% average increases in organic traffic and improved lead conversions through analytics-driven backlog prioritization and coordinated launches.

SEO UX Strategy Google Analytics Accessibility Roadmapping