Open to opportunities

Maria Tofilovska

@tofilovska

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Digital marketer, web designer, and analyst with international communication and business background

North Macedonia

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What I'm looking for

I am seeking a role in a collaborative environment where I can leverage my digital marketing skills to drive engagement and growth while continuing to develop professionally.

I am a multilingual digital marketing specialist with a BA in International Communication and business education from a German business school. Fluent in five languages, I bring a global mindset and strong cross-cultural communication skills to every project.

My expertise includes content strategy, social media management, brand development, lead generation, and campaign optimization—guided by data-driven insights and creative execution.

Proficient in tools such as Canva, Lightroom, Mobirise, Adobe Premiere Pro, GhatGPT and Google Analytics, I blend technical proficiency with a keen visual sense to create impactful, performance-driven campaigns.

Through my work with international organizations, I’ve refined the ability to adapt messaging across markets, elevate brand visibility, and convert insights into measurable outcomes. I thrive in fast-paced, collaborative environments where storytelling, strategy, and innovation drive success

Experience

Work history, roles, and key accomplishments

Marketing Specialist Internship

Get2Germany

Jun 2024 - Sep 2024 (3 months)

Supported the creation and scheduling of content for Facebook, Instagram, and LinkedIn. Conducted keyword research for Google Ads campaigns and designed basic visuals using Canva, assisting with email newsletters and campaign planning.

Content Creation Social Media Management Keyword Research Google Ads Canva Email Marketing

B2C & Sales Marketing Internship

Rent a Local

Jun 2022 - Jan 2023 (7 months)

Managed social media accounts for two small businesses, planning and publishing content including visuals and captions. Increased audience engagement by over 30% within 6 months and built landing pages using Mobirise for promotional campaigns.

Social Media Management Content Planning Visual Design Mobirise Landing Pages

Digital Marketing and Campaign Strategist Internship

Udruga O.A.ZA

Jun 2021 - May 2022 (11 months)

Developed and executed digital marketing strategies to raise awareness for social initiatives and increase community engagement. Managed social media platforms, curating content and growing followers by 30% within 6 months.

Digital Marketing Campaign Strategy Social Media Management Community Engagement Event Promotion

Communications & Marketing Intern

Nationalpark Thayathal

Feb 2020 - Apr 2021 (1 year 2 months)

Supported digital communication efforts by creating and scheduling Facebook content to enhance local visibility and engagement. Authored articles for NÖN to promote cross-border collaboration between Austria and the Czech Republic.

Digital Communication Content Creation Facebook Marketing Public Relations Cross Cultural Communication

Part-Time Digital Marketing Specialist

AmazonDE

Nov 2016 - Jan 2020 (3 years 2 months)

Led and optimized B2B and B2C digital marketing campaigns, resulting in a 45% increase in customer retention through targeted strategies. Managed social media marketing planning, ensuring consistent and engaging content across platforms to enhance brand presence.

Digital Marketing B2B Marketing B2C Marketing Social Media Marketing Market Research Client Communication

Project & Social Media Coordinator

Center for Educational Development (CED) NGO

Aug 2017 - Sep 2019 (2 years 1 month)

Designed and executed a social media strategy that led to a 40% increase in youth engagement and significantly boosted brand visibility across platforms. Managed project coordination for multiple NGO initiatives, overseeing timelines, team collaboration, and stakeholder communication.

Social Media Strategy Project Coordination Content Creation Photoshop Video Editing Community Outreach

B2B & B2C Marketing & Sales Specialist

CMX Marketing/ Versicherungsvergleich Schweitz

Nov 2012 - Oct 2016 (3 years 11 months)

Executed targeted B2B and B2C marketing campaigns, resulting in a 55% increase in customer growth and retention. Generated qualified leads through strategic outreach and coordinated multi-channel campaigns to drive sales and brand engagement.

B2B Marketing B2C Marketing Lead Generation Sales Client Relationship Management Cold Calling

Education

Degrees, certifications, and relevant coursework

South East European University (SEEU)

Bachelor of Arts (BA), International Communication

2020 - 2023

Completed a Bachelor of Arts in International Communication. The coursework focused on various aspects of global communication, preparing for roles in international settings.

Leopold Ullstein School of Economics

Completed coursework, Sales & Business Administration

Completed coursework with a focus on Sales & Business Administration. This program provided foundational knowledge in economic principles and business management.