TheDrhoff User
@thedrhoffuser
I build AI, growth, and conversational products that scale adoption, revenue, and acquisitions.
IsraelWhat I'm looking for
At Meta, I lead product strategy for global Direct Response Marketing and launched ADrenaline, a paid-ads experimentation platform that reached 81% immediate adoption. I manage 10 engineers and data scientists improving ML-driven acquisition across Facebook and Instagram.
Previously, I led product at Sensi.ai, where roadmap and optimization work helped triple ARR in one year and reduce unit costs by 50%. I also supported a $31M Series B and drove Voca.ai’s product-market fit through its acquisition by Snap.
My work spans conversational AI, voice, AR, ad tech, authentication, and fraud prevention. At Snap, voice-enabled Lenses generated 1.6 billion swipes; at NICE, I improved verification accuracy to 91% and helped generate $12M in enterprise revenue.
Experience
Work history, roles, and key accomplishments
Led product strategy for Meta's global Direct Response Marketing program, designing and launching ADrenaline, a paid-ads experimentation platform that achieved 81% adoption. Managed a cross-functional team of 10 to optimize ML-driven growth and new user acquisition.
VP Product
Sensi.ai
Nov 2022 - Dec 2024 (2 years 1 month)
Led product vision and roadmap, managing a team of 5 and reporting to the CEO. Defined enhancements that increased ARR by 3X and reduced unit costs by 50%.
Integrated voice and conversational AI solutions into Snap's AR Spectacles and deployed voice-enabled Lenses generating 1.6 billion swipes. Led 8 major technical releases for Lens Studio AR Platform.
VP Product
Voca.ai
Jan 2020 - Dec 2020 (11 months)
Led product strategy from Pre-A to Post-A series, driving product-market fit that resulted in acquisition by Snap Inc. Acquired 12 new enterprise corporate logos within 10 months.
VP Product & Marketing
ExLibris UK
Jan 2016 - Dec 2019 (3 years 11 months)
Managed a team of 6 Product and Marketing managers for Mobile Campus Solutions, generating 25 new European enterprise opportunities. Led 10 Solution Architects across EMEA, exceeding sales targets for 3 consecutive years.
Managed roadmap for Authentication & Fraud prevention solution, steering 25 R&D members and improving verification accuracy to 91%. Developed a €21M pipeline and closed 8 major enterprise deals.
Education
Degrees, certifications, and relevant coursework
London Business School
Executive MBA, Business Administration
Grade: Distinction
Executive MBA from London Business School, graduated with Distinction in 2019.
Hebrew University of Jerusalem
Bachelor of Science, Biology and Neuroscience
Grade: 89.6
Activities and societies: Rosalind Henwood Scholarship
B.Sc. in Biology and Neuroscience from the Hebrew University of Jerusalem, with a GPA of 89.6 and recipient of the Rosalind Henwood Scholarship.
Tech stack
Software and tools used professionally
Availability
Location
IsraelAuthorized to work in
Salary expectations
Social media
Skills
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