
Deepti Verma
@deeptiverma1
I build AI products and grow publisher revenue through ad technology.
What I'm looking for
I've built three AI-powered products at Duo Marketing Ltd, owning technical integrations, platform setup, go-to-market execution, and a RAG-based knowledge system on AWS Bedrock.
At Teads, I managed publisher and advertiser partnerships, resolved delivery and integration issues, and used performance data to grow partner revenue by 15–25%. Across ad platforms, attribution, and analytics, I turn technical problems into practical recommendations.
Experience
Work history, roles, and key accomplishments
Co-Founder & CEO
Duo Marketing Ltd
Jan 2025 - Present (1 year 8 months)
Built three AI-powered products from idea to launch, owning all technical integrations, platform setup, and go-to-market execution end to end. Managed technical troubleshooting across multiple platforms and built a RAG-based knowledge system on AWS Bedrock.
Performance & Brand Strategist
Freelance
Jan 2025 - Jan 2026 (1 year)
Provided technical and strategic consulting to publisher and affiliate clients across Meta, Google, and native ad platforms. Analysed campaign and monetization data to identify performance issues and supported clients through platform migrations.
Managed technical and commercial relationships with publisher and advertiser partners on a programmatic native advertising platform. Monitored performance metrics and provided data-driven recommendations that grew partner revenue by 15–25%.
Business Development & Account Manager
Gradientt
May 2021 - Dec 2021 (7 months)
Managed technical account relationships for mobile app advertisers, handling campaign setup, measurement integration, and ongoing optimization. Set up attribution infrastructure using AppsFlyer, Adjust, and Branch, and improved CPI and ROAS by 15–30%.
Technical Account Manager
Mobitech
Jan 2020 - May 2021 (1 year 4 months)
Managed technical integrations across OEM, advertiser, and publisher partners, serving as the primary contact for technical troubleshooting and issue resolution. Used Kibana, Instana, and Druid to analyze traffic quality and system performance, improving CPM, CPC, and ROI by 15–25%.
Mobile Account Manager
Mars Media Group
Mar 2018 - Jan 2020 (1 year 10 months)
Managed mobile campaign performance for app advertisers, analyzing data daily to identify optimization opportunities and resolve delivery issues. Built dashboards and reporting frameworks to track CPI, conversions, and revenue, improving campaign efficiency by 20%+.
CRM Marketing Specialist
Ladbrokes Coral Group
May 2016 - Jun 2017 (1 year 1 month)
Managed CRM campaigns and tracked performance data to improve player retention, growing daily active users by 10–15%. Used Jira to coordinate with development and design teams on technical campaign delivery.
Reviewed and approved Google Ads campaigns against policy and quality standards at scale, developing deep familiarity with Google's advertising ecosystem and internal processes. Promoted to Senior Ad Specialist based on quality and performance consistency.
Education
Degrees, certifications, and relevant coursework
Elevation Academy
Data Analysis Certificate, Data Analysis
Completed a Data Analysis Certificate in 2017.
CMJ University
Bachelor of Arts, English Literature
2010 - 2012
Earned a Bachelor of Arts in English Literature from 2010 to 2012.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
tech-rasa.comSalary expectations
Job categories
Skills
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