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Thanh NguyenTN
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Thanh Nguyen

@thanhnguyen6

Marketing intern at Abbott Vietnam who co-led Glucerna’s largest-ever symposium and used market data to inform customer outreach.

Vietnam
Message

At Abbott Vietnam, I analyzed hospital and offline sales data to identify operational challenges and inform event planning for Glucerna. I co-led Glucerna’s largest-ever symposium in 2025 and collaborated on a customer acquisition plan informed by market surveys.

At Nestlé Vietnam, I contributed to cross-platform social media strategy and created visual assets and written campaign content. My UX/UI analysis informed improvements that contributed to a 10% increase in organic search traffic, while competitor analysis and consumer trend reports supported marketing decisions and contributed to an 8% increase in quarterly sales.

At CapitaLand, I tracked and analyzed campaign performance and used Mailchimp and event marketing efforts to help increase customer reach by 24%, contributing to the sale of 14 apartments. Outside my internships, I founded The Gia Lai Project, which raised 13 million VND and provided a village library with computers and books.

Experience

Work history, roles, and key accomplishments

CapitaLand logoCA

Marketing and Sales Intern

Aug 2022 - Mar 2023 (7 months)

Coordinated company-wide marketing activities including campaign development and communications, and conducted campaign tracking and performance analysis. Drove a 24% increase in customer reach through Mailchimp and event marketing, contributing to the sale of 14 apartments, and enhanced SEO and PPC performance.

TE

Head of Program and Event Organizer

TEDxHCMUS

Aug 2021 - May 2022 (9 months)

Led planning and execution of a 110-attendee event at the University of Science, HCM. Worked closely with speakers to develop themes and managed logistics and site checks, establishing the organization's first program.

TP

Project Founder

The Gia Lai Project

Jan 2017 - Sep 2017 (8 months)

Founded a fundraising project for minority ethnic groups in Gia Lai province, raising 13 million VND. Constructed a library with twenty computers and nearly fifty books, and delivered supplies, computers, and medicine to the village.

Education

Degrees, certifications, and relevant coursework

Fulbright University Vietnam logoFV

Fulbright University Vietnam

Double Major, Economics with Arts and Media

Grade: 3.6/4.0

Pursuing a double major in Economics with Arts and Media, with an expected graduation in 2027. Maintains a cumulative GPA of 3.6/4.0.

Tech stack

Software and tools used professionally

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