At Abbott Vietnam, I analyzed hospital and offline sales data to identify operational challenges and inform event planning for Glucerna. I co-led Glucerna’s largest-ever symposium in 2025 and collaborated on a customer acquisition plan informed by market surveys.
At Nestlé Vietnam, I contributed to cross-platform social media strategy and created visual assets and written campaign content. My UX/UI analysis informed improvements that contributed to a 10% increase in organic search traffic, while competitor analysis and consumer trend reports supported marketing decisions and contributed to an 8% increase in quarterly sales.
At CapitaLand, I tracked and analyzed campaign performance and used Mailchimp and event marketing efforts to help increase customer reach by 24%, contributing to the sale of 14 apartments. Outside my internships, I founded The Gia Lai Project, which raised 13 million VND and provided a village library with computers and books.

