Looking for a job

Tanya Vashisth

@tanyavashisth

I'm Tanya, a multidisciplinary brand designer and creative consultant with 6+ years leading visual direction across agencies, consultancies, and conte

India

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What I'm looking for

I'm looking for a role where craft, culture, and ideas are taken seriously.

I’ve been working as a brand and visual designer for a little over six years now. I’m completely self-taught, so most of my learning came from working on real client projects rather than formal education.

Over the years I’ve worked across branding, packaging, print, social campaigns and marketing creatives. More recently, I’ve also been leading projects and mentoring designers, so my role has become a mix of hands-on design and creative direction.

The part of design I enjoy the most is building brands from the ground up, figuring out the strategy, visual language and how everything comes together into a cohesive identity. Packaging and print design are areas I’m particularly interested in as well.

Experience

Work history, roles, and key accomplishments

Senior Graphic Designer

WLDD Pvt. Ltd.

Mar 2025 - Mar 2026 (1 year)

Directed visual strategy for 10+ brand campaigns across social, digital, and OOH platforms, ensuring culturally relevant and scalable storytelling that drove measurable audience engagement. Established and owned design workflows, sprint planning, and KPI tracking across a team of 4 designers, reducing revision cycles by ~30% through clearer creative briefs and feedback systems.

Brand Strategy Visual Design Campaign Management Sprint Planning KPI Tracking Team Leadership Mentorship Creative Direction Cross Functional Collaboration

Brand Consultant

Grapdes Partners Pvt. Ltd.

Aug 2021 - Mar 2025 (3 years 7 months)

Led end-to-end brand strategy and identity development for 15+ diverse clients across retail, lifestyle, and F&B sectors, translating business goals into distinctive visual systems and brand narratives. Managed creative teams of 3–5 members, conducting regular reviews and ensuring cohesive communication across all brand touchpoints, both digital and print.

Brand Strategy Brand Identity Visual Systems Team Management Customer Relationship Management Pitch Decks Playbooks Strategic Consultation

Junior Designer

Aanay

Jul 2020 - Aug 2021 (1 year 1 month)

Designed brand identity and marketing collateral for multiple simultaneous client projects, using minimalist and illustration-led visual storytelling aligned with each brand's personality. Collaborated closely with senior designers and copywriters to execute integrated campaigns across print and digital formats, sharpening cross-medium design skills.

Brand Identity Marketing Collateral Visual Storytelling Illustration Print Design Digital Design Collaboration

Lead Designer & Social Media Manager

FLOH

Dec 2019 - Jun 2020 (6 months)

Brand Identity Marketing Collateral Visual Storytelling Illustration Print Design Digital Design Collaboration Social Media Management

Event Manager & Digital Marketing Intern

Cafe Down The Alley

Jul 2019 - Dec 2019 (5 months)

Planned social media calendars and created event posters, social media posts, brochures, menus, standees, flyers and simple videos for Facebook, Instagram, Google My Business. Contacted artists from all over the city to provide them with a venue for different workshops, classes, jam sessions, etc.

Social Media Planning Content Creation Graphic Design Video Editing Event Coordination Facebook Instagram Google my business