At Aventix Nexus, I led the full rebrand of DesignHopes, creating its visual identity from scratch. I designed branding, packaging, and social media assets, growing the brand's following by 50.6% in four months.
Through freelance work, I delivered identity and design projects for brands including Beyond Social, Amouli, Furniture World, and Apni Subsidy. For Crayon Solutions / Ground Zero Coffee Roasters, I designed 45+ social media posts, resulting in a 15% increase in engagement.
At Polki Stories by Raniwala 1881, I oversaw end-to-end e-commerce operations and created product listings and digital content. I also wrote and designed blog and email layouts, wrote Meta ad copy, and supported brand strategy for launches and festive campaigns.
I'm deepening my brand thinking and design craft through a Master's in Global Luxury Management. My work has focused on helping small and emerging brands in luxury, jewellery, F&B, and lifestyle find their visual voice.
