Open to opportunities

Tanushree Tiwari

@tanushreetiwari

Message

Product manager specializing in payments, GTM strategy, and digital onboarding optimization.

India

Message

What I'm looking for

I seek product roles in payments or fintech where I can lead end-to-end roadmaps, optimize digital funnels, drive partnerships, and deliver measurable growth within cross-functional teams.

I am a results-oriented product manager with hands-on experience in end-to-end product lifecycle management for credit cards and digital payment products, having delivered measurable growth and improved customer experiences at a leading bank.

At Axis Bank, I led product launches, optimized digital onboarding funnels through A/B testing and agile sprints, and managed large co-brand partnerships (Samsung, Freecharge, IKEA), driving a 40% surge in RuPay card acquisitions and a 30% conversion improvement.

I combine data-driven decision-making, regulatory compliance implementation, and stakeholder alignment to improve activation, retention, NPS, and portfolio performance; I hold certifications in Product Management (Aha!), AI for Product Management (Pendo & LinkedIn), Google Ads, and Visa Payments fundamentals.

Experience

Work history, roles, and key accomplishments

Product Manager

Axis Bank

May 2023 - Sep 2025 (2 years 4 months)

Led end-to-end product lifecycle for credit card on UPI, launching the product that drove a 40% increase in RuPay card acquisitions and optimized digital onboarding to improve conversion rates by 30%.

Product Lifecycle Management A B Testing Funnel Optimization KPI Tracking Partnership Management Regulatory Compliance Jira Advanced Excel

Digital & Client Servicing Intern

Hotcult India

Mar 2022 - Jun 2022 (3 months)

Executed social media campaigns and evaluated engagement metrics for retail and FMCG brands, leading influencer partnerships and ad campaigns that improved customer interaction and platform performance.

Campaigns Influencer Marketing Google Ads ROI Analysis Client Servicing

Education

Degrees, certifications, and relevant coursework

ICFAI Business School, Hyderabad

Master of Business Administration, Marketing & Analytics

Master of Business Administration in Marketing & Analytics completed in 2023 with coursework and certifications focused on product management, analytics, and digital marketing.