Tanja Hoefler

I’m a Community and Developer Relations professional with 9+ years of experience building high-impact digital communities, scaling advocacy programs, and driving engagement through content, events, and social strategy. I’ve supported global tech brands including RingCentral and Roblox, consistently translating community energy into measurable business impact.

In my recent work as a Developer Marketing & Community Strategy Consultant, I advise teams on community-led growth strategies that improve audience engagement, retention, and brand visibility across social and developer ecosystems. I analyze channel performance and apply data-driven recommendations to strengthen content strategy, community interaction, and campaign effectiveness, while delivering community management, content creation, and event support tailored to technical audiences.

At RingCentral, I scaled developer content, social, and community programs to strengthen the developer ecosystem presence—growing social presence from ~3K to 80K followers through content, engagement, and strategic amplification. I built and grew the Game Changers ambassador program to 3,000+ advocates, managed the developer blog strategy, and led developer-facing webinars strategy and execution with consistently highest attendance across the organization. By partnering cross-functionally with Marketing, Product, and Analyst Relations, I aligned community insights with business priorities and contributed to RingCentral’s 2022 DevPortal Award win for Best Community Outreach & Support.