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Iana Pugachova

@ianapugachova

Chief Marketing Officer at ActVox Research, bringing AI-powered SEO and content strategy to market after growing DFINITY’s global developer ecosystem.

United States

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At ActVox Research, I led the go-to-market strategy for an AI-powered SEO, AEO, and content strategy platform. I developed its positioning and product narrative, then built launch campaigns and content systems to support awareness, acquisition, and early adoption.

At Caffeine AI - DFINITY, I contributed to global adoption programs and the marketing of the industry’s largest online hackathon, engaging 11,700+ developers. I also partnered on global go-to-market strategies and contributed to a marketing funnel overhaul.

At DFINITY, I founded and scaled ICP HUB Thailand into a leading Web3 innovation hub in APAC. I incubated 30+ projects with a 70% success rate and built academic partnerships, while supporting ecosystem events including a flagship DevCon with more than 18,000 signups.

Earlier, I developed marketing and community programs for DFINITY, NEAR Protocol, and Aloha DeFi. My work has included social content strategy, influencer campaigns, Web3 community growth, and marketing across global events and digital channels.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

ActVox Research

Jan 2026 - Present (9 months)

Led go-to-market strategy, brand positioning, and marketing execution across multiple channels. Built content systems and launch campaigns to drive awareness and adoption.

Go To Market Strategy Brand Positioning Content Marketing SEO AEO Social Media Marketing Product Launch Competitor Research Market Analysis Customer Insights Growth experimentation Product Acquisition AI Visibility Onboarding Product Communication Customer Experience

Community Engagement Lead – Global Adoption

Caffeine AI - DFINITY

Jan 2025 - Dec 2025 (11 months)

Drove global community engagement programs and contributed to go-to-market strategies, marketing funnel optimization, and budget management. Co-managed the ICP HUBS Program and organized large-scale events including a hackathon engaging 11,700+ developers.

Community Engagement Go To Market Strategy Marketing Funnel Optimization Google Analytics A B Testing SEO Budget Management Event Planning Webinars Workshops Live Streaming Developer Relations Partnership Building

Regional Growth & Marketing

DFINITY

Feb 2023 - Dec 2024 (1 year 10 months)

Founded and scaled ICP HUB Thailand, incubated 30+ projects with a 70% success rate, and formed partnerships with academic institutions. Scaled major ecosystem events and represented ICP as a speaker at conferences.

Community Building Event Management Incubation Mentorship Partnership Building KOL Management PR Public Speaking Web3 Incentive Campaigns DevCon

Marketing Contractor

DFINITY

Apr 2022 - Feb 2023 (10 months)

Developed and executed data-driven social content strategies, leveraging real-time analytics to optimize campaigns. Directed educational and thought leadership content initiatives to boost Web3 awareness.

Social Media Strategy Data Analysis Content Marketing Thought Leadership Web3 Blogging Technical Writer SMM

Viral Marketing Contractor

NEAR Protocol

Dec 2020 - Apr 2022 (1 year 4 months)

Oversaw multiple startup social media portfolios, built and mentored a network of global influencers, and acted as a community ambassador. Led campaigns to attract developers and community.

Social Media Management Influencer Marketing Community Building Viral Marketing Guerrilla Marketing Web3 Analytics

Marketing Manager

Aloha DeFi

Jul 2018 - Oct 2020 (2 years 3 months)

Developed and executed marketing strategies across socials, created content, and managed community engagement on platforms like Twitter and Telegram. Analyzed performance data to refine campaigns.