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Tania HerreraTH
Open to opportunities

Tania Herrera

@taniaherrera

Graduate Teaching Assistant skilled in data-driven business and marketing support.

United States
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What I'm looking for

I’m looking for a role where I can use SQL/Tableau and marketing/business thinking to drive measurable outcomes, while supporting people through coaching or teaching. I want a team that values data-driven decisions, growth, and clear communication.

I’m a Graduate Teaching Assistant with a strong business foundation and a data-driven approach to helping students succeed. I support course delivery through lectures, instructional materials, and evaluating student work, while adapting guidance for an academically diverse group.

Through my capstone and simulation work, I demonstrated strategic decision-making and management by maintaining consistent top performance in GLO-BUS. I assumed roles across strategic planning, product development, marketing, finance, supply chain, and CSR—adapting strategies and navigating market challenges with data-driven decisions.

I’m highly effective with analytics and CRM tools, including SQL, Tableau, and Salesforce, and I keep program databases up to date for 4500 enrolled students’ progress and certifications per semester. I also collaborate with faculty on research and administrative tasks to enhance program outcomes.

Beyond teaching, I bring leadership and communication experience from coaching and tutoring. I supported student-athletes with academic and personal mentoring, coordinated logistics on a $200,000 budget, and provided bilingual Spanish and English support to strengthen team cohesion and inclusivity.

Experience

Work history, roles, and key accomplishments

LE

Creator / Event Planning

Lucas Center for Entrepreneurship

Aug 2023 - Dec 2023 (4 months)

Drove a 60% increase in engagement and an 80% boost in traffic to improve campus awareness of Lucas Center programs. Managed event budgets, negotiated vendor contracts, and secured sponsorships to deliver successful community events for local entrepreneurs.

Education

Degrees, certifications, and relevant coursework

Auburn University logoAU

Auburn University

Master of Science, Business & Marketing Education

Activities and societies: Capstone project using GLO-BUS simulation with consistent top-2 ranking; applied strategic planning, product development, marketing, finance, supply chain, and CSR; proficient in SQL, Tableau, and Salesforce.

Completed a Master of Science in Business & Marketing Education, graduating in December 2025.

College of Coastal Georgia logoCG

College of Coastal Georgia

Bachelor of Business Administration, Business Administration

Grade: Summa cum laude

Activities and societies: Dean’s list (2020–2023); 4+ years as a collegiate tennis athlete; 3-time Academic All-Conference (2020–2022).

Earned a Bachelor in Business Administration with a concentration in Management, graduating summa cum laude in December 2023.

Tech stack

Software and tools used professionally

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