At B2BROKER, I shaped content strategy and editorial planning for global B2B fintech audiences, connecting audience needs and business priorities with discoverable website content.
As SEO Content Team Lead, I contributed to 130% YoY growth in organic-sourced MQLs and 85% YoY growth in organic clicks. I also worked with SEO and web stakeholders on on-page optimisation, internal linking, site structure and content refreshes.
I introduced AI-supported research, briefing and production workflows that improved content production efficiency by 40%. Earlier, I created SEO content for fintech, eCommerce and Web3 clients, including Shopify jewellery brands, Locx Labs, Arrival Meta and Magnet Digital Net.

