Sylvia Mbaacha Echuaba

I’m a dynamic Management and Operations professional with over a decade of leadership experience across non-profit, banking, and community sectors. I bring a practical, results-driven approach to organizational strategy, marketing management, and operations optimization—focused on measurable outcomes.

As Head of Marketing at Kiibank Plc, I developed and executed data-driven digital marketing strategies to strengthen customer acquisition and engagement. I also managed the bank’s digital platforms and coordinated content creation for diverse audiences.

In my Community Outreach Manager role at CACOI, I directed daily operations and supervised units to improve project and team efficiency. I led recruitment, staff performance evaluation, and capacity-building initiatives, while ensuring compliance with operational standards and streamlining administrative processes.

Previously, as Operations Manager at FIYECAD, I oversaw organization-wide operations, supervised cross-functional teams, and improved operational workflows while maintaining compliance with policies and standards. Earlier experience as a Program Coordinator and Customer Service Representative strengthened my ability to coordinate facility/program operations, deliver reporting with clarity, and support people through structured, data-informed decision-making.