Open to opportunities

Swarupa Tripathy

@swarupatripathy

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Journalist with nearly four years of experience in media.

India

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What I'm looking for

I am looking for a role that allows me to grow as a journalist, collaborate with creative teams, and engage with diverse audiences.

I am a dedicated journalist with nearly four years of experience in the media industry, currently serving as a Senior Sub Editor at The Indian Express. My role involves pitching, writing, and editing daily lifestyle stories, as well as collaborating with various teams to enhance our content's reach and engagement. I thrive in collaborative environments and embrace challenges, consistently striving to exceed professional goals.

Throughout my career, I have developed a strong skill set in content management systems, SEO optimization, and audience engagement strategies. My previous experience at The Asian Connect allowed me to research and publish news stories that resonated with South Asian communities in the UK, significantly improving website traffic and engagement through effective content planning. I am passionate about storytelling and committed to maintaining editorial integrity in all my work.

Experience

Work history, roles, and key accomplishments

Senior Sub Editor

The Indian Express

Mar 2024 - Present (1 year 3 months)

Pitched, wrote, and edited daily lifestyle stories and weekly byline pieces. Collaborated with social media and entertainment teams for content and interviews. Managed daily social media updates across multiple platforms and sent timely alerts via CMS. Optimized and published SEO-driven content for enhanced searchability and engagement.

Google Analytics Google Workspace CMS Canva Adobe Creative Suite Social Media Management SEO

Editor

The Asian Connect (Connect Publishing Group)

Apr 2022 - Present (3 years 2 months)

Researched, wrote, and published daily news stories covering South Asian communities in the UK. Managed and strategized content for The Asian Connect and Business Connect social media platforms. Designed posters and promotional materials for e-magazines and social media. Covered events live and tracked website and social media engagement analytics, helping improve website traffic and engagement.

Web Analytics

Features Writer

Worldwide Media Pvt. Ltd. (The Times Group)

Aug 2018 - Present (6 years 10 months)

Wrote feature articles and advertorials for magazines and websites. Managed social media accounts, increasing audience engagement. Attended events and interviewed architects and interior designers. Organized and managed events for media promotions, winning an Achiever’s Award for D/code 2019.

Feature Writing Advertorials Social Media Management Event Management Interviewing

Education

Degrees, certifications, and relevant coursework

University of Glasgow

M.Sc. Media Management, Media Management

Grade: Distinction

Completed a Master of Science in Media Management, focusing on advanced media strategies and operations. Graduated with Distinction, demonstrating strong academic performance in the field.

Symbiosis Center for Media and Communication, Pune

B.A. Mass Communication, Mass Communication

Grade: CGPA 7.18

Pursued a Bachelor of Arts in Mass Communication, gaining foundational knowledge in various aspects of media. Achieved a CGPA of 7.18 upon graduation.