Ayndrila Banerjee

I’m a Senior Subeditor and content professional with nearly 4 years of experience in high-leveled editorial production and desk-based content management. I translate complex narratives into compelling, simple language for diverse audiences, keeping clarity and reader value at the center of every piece.

At Network18, I produce and edit articles across news, explainers, and features while meeting tight editorial deadlines. I optimise content for SEO, improving article visibility and search performance by 25–30%, and I consistently deliver high-engagement features—45% of my published stories maintaining active unique viewership and driving week-over-week audience growth.

I lead end-to-end editorial projects and collaborate with subject matter experts to bring narratives to life. I conduct interviews and contribute to exclusive stories, strengthening originality, tone, accuracy, and platform consistency across the editorial team.

Earlier, as an Editorial Intern at NDTV, I edited and adapted wire copy to align with brand tone and audience expectations, strengthening editorial accuracy and clarity under newsroom deadlines. I also worked as a Content writer at Centre for Policy and Research Governance, where I drafted and refined high-level content for policy reports and conducted extensive research to support institutional narratives.