Suresh Choudhary
@sureshchoudhary1
Senior AEP Architect driving large-scale digital transformations with real-time personalization, automation, and cross-channel attribution.
IndiaWhat I'm looking for
I’m a Strategic Adobe Experience Platform (AEP) Architect and Digital Engineering Lead with 10+ years of experience delivering large-scale transformations for global enterprises including Verizon and Dell.
At Verizon, I led Web SDK (Alloy.js) migrations across 5+ properties serving 140M+ users, reducing tag load time by 35% and enabling real-time CJA cross-channel attribution for revenue tracking. I also architected Event Forwarding migrations for 20+ third-party tags, processing 50M+ events/month with automated QA validation.
I engineer XDM schema frameworks supporting 200+ analytics use cases, reducing schema conflicts by 60% and cutting implementation cycles from 6 weeks to 2 weeks. I configure AEP data ingestion and RTCDP audience activation to unify customer data across web, app, and POS channels.
I’m equally focused on quality and velocity—building AI-driven automation for BA validation, client-side debugging, and server-side log analysis to streamline the QA lifecycle. I also create scalable enablement through an industrialized tag management framework (vztag3) and partner effectively with Adobe, internal IT stakeholders, and third-party media teams to deliver measurable KPIs.
Experience
Work history, roles, and key accomplishments
Led Web SDK (Alloy.js) migration across 5+ properties for 140M+ users, reducing tag load time by 35% and enabling real-time CJA cross-channel revenue attribution. Architected server-side event forwarding for 20+ third-party tags (50M+ events/month) and engineered an XDM schema framework supporting 200+ use cases, cutting schema conflicts by 60% and reducing implementation cycles from 6 weeks to 2
Administered and governed the Adobe Analytics ecosystem across Dell’s global digital properties, managing SDR, data classifications, and release management. Architected Adobe Analytics-to-Hadoop/Tableau data feed pipelines, improving cross-platform BI and enabling efficient reporting, and drove tag auditing/governance with ObservePoint and Ensighten to achieve 99%+ production data collection accur
Senior Web Analyst
Net Participate
Mar 2017 - Sep 2018 (1 year 6 months)
Delivered actionable insights and ad-hoc analysis for enterprise clients (VMware and DigiCert) using Adobe Analytics Workspace to support marketing optimization. Led a team of analysts, managing requirements, tag auditing, and SDR maintenance, and communicated findings to leadership in simplified formats.
Provided reporting, insights, and troubleshooting support for enterprise analytics implementations using Adobe Analytics and Core Metrics. Developed standardized process documentation and troubleshooting playbooks to reduce issue resolution time across the analytics support team.
Education
Degrees, certifications, and relevant coursework
Malviya National Institute of Technology (MNIT), Jaipur
Bachelor of Technology, Electronics & Communication Engineering
Grade: 7.29 CGPA
Activities and societies: Hobbies: Farming, Yoga.
Completed B.Tech in Electronics & Communication Engineering at Malviya National Institute of Technology (MNIT), Jaipur; achieved 7.29 CGPA.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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