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Ravindra Sawant

@ravindrasawant

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AEP Architect at Adobe MarTech, connecting Web SDK data flows to Adobe Analytics and Target.

India

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Across client engagements including Avalara Technologies, BMW, and Steelcase.com, I implemented Adobe Experience Platform Web SDK data collection and mapped website events and attributes to XDM.

For Avalara Technologies, I configured datastreams to route Web SDK data to Adobe Analytics and Adobe Target, then implemented and troubleshot the flow through the Edge Network.

On engagements for BMW and Buffalo Trace Distillery, I configured Adobe Target XT and A/B activities for audiences and integrated OneTrust consent controls with analytics tracking.

For Mercer.com, I implemented Adobe Analytics and Activity Map, developed AEM 6.2 code for Activity Map and form tracking, and implemented custom tracking for a single-page application.

Experience

Work history, roles, and key accomplishments

Adobe Target & OneTrust integration

Buffalo Trace Distillery

Configured Adobe Target XT and A/B activities for defined audiences and business requirements. Integrated OneTrust with Adobe Launch and analytics tracking, testing consent-dependent cookie behavior and resolving implementation issues.

Adobe Target OneTrust Adobe Launch Tag Adobe Analytics A B Testing Consent Management

Analytics, personalization & consent integration

BMW

Integrated Adobe Target with Adobe Launch and configured audience-based XT and A/B activities. Integrated analytics with OneTrust and validated cookie behavior, including blocking Adobe Analytics cookies until consent approval.

Adobe Target Adobe Launch Tag OneTrust Adobe Analytics A B Testing Consent Management Tag Validation

Adobe Analytics, AEM & SPA tracking

Mercer.com

Implemented Adobe Analytics and Activity Map for Pavilion, developed AEM 6.2 code for Activity Map and form tracking. Delivered analytics integration for e-commerce and implemented custom tracking for a single-page application.

Adobe Analytics Activity Diagrams AEM6 6.2 DTM Google Analytics GTM Eclipse IDE SVN SPA Tracking

Analytics & Personalization

Accounting Firms

Integrated Adobe Analytics with Adobe Target, implemented custom tracking, and ran Experience Targeting activities. Worked with A4T reports to support analysis of Target experiences in Adobe Analytics.

Adobe Analytics Adobe Target A4T Experience Targeting Custom Tracking

AEP Architect | Adobe Multi-Solution Architect

Avalara Technologies

Implemented AEP Web SDK for digital experience data collection, mapping website events and attributes to XDM structure. Configured datastreams to route data to Adobe Analytics and Target, integrated Adobe Target, and developed tagging strategies.

AEP Developer XDM Adobe Analytics Adobe Target Adobe Launch Tag OneTrust Third Party Tags Tagging Troubleshooting

Measurement implementation & validation

Steelcase.com

Analyzed tracking requirements, implemented custom analytics tracking, and validated website tags and server calls. Used Adobe Launch, Adobe Analytics, and Experience Cloud Debugger to test and troubleshoot implementations.

Adobe Launch Tag Adobe Analytics Experience Cloud Debugger Tag Validation Troubleshooting