Surbhi Chopra

Owned the Uninstall-to-Reinstall win-back project, designing targeted re-engagement flows that improved reinstall conversion by ~18%. Automated marketing calendar ops with AI tools, reducing manual scheduling effort by ~35% and driving a ~22% uplift in engagement for localized cohorts.

Built and executed GTM for 5+ app feature launches, partnering with Product and Design on in-app messaging and CRM flows that drove a 4% MAU uplift. Developed behavior-segmented lifecycle campaigns on CleverTap, improving DAU by 2-3% within key retention cohorts.

Drove a 2% adoption lift in the Winnings to Deposit payments feature through targeted in-app creatives and A/B tested push campaigns. Built and tested user testimonial flows to improve trust signals and reduce early-session drop-off.

Managed festive and IPL-led digital campaigns across Durex and Enfa, optimizing creative and copy on Meta Ads and Google Analytics to improve ROI and lower CPAs. Ran conversion funnel analysis on the Durex website to surface friction points and recommend UX and messaging fixes.

Pursued a Master's in Fashion Management, gaining expertise in fashion business and marketing strategies.

Completed a Bachelor of Design in Fashion Communication, focusing on visual communication and fashion branding.

Completed Class XII under the CBSE board, building a strong academic foundation.