Open to opportunities

Surabhi Prasad

@surabhiprasad

Content writer specializing in PR storytelling and thought leadership—turning complex narratives into publication-ready stories.

India

Message

What I'm looking for

I’m looking to write PR storytelling and thought-leadership content that earns top-tier media visibility—aligned to editorial standards, stakeholder goals, and fast-moving news cycles for ambitious brands.

I’m a Content Writer specializing in PR storytelling, thought leadership, and content strategy. I’ve published 60+ articles across national and international platforms, and I work with 40+ clients across diverse industries.

I translate complex topics—like cybersecurity, healthcare, EV, and defence—into media-friendly narratives that align with editorial standards, stakeholder objectives, and live news cycles. I’m especially strong in newsjacking, trend-led storytelling, and real-time content execution.

In my current role at PRable Global, I develop PR content including press releases, authored articles, media narratives, and digital content. I lead content execution for 40+ client accounts, collaborating with PR teams to match brand positioning, editorial tone, and publication requirements.

Earlier, I supported SEO-driven digital content at E Global Soft Solutions using keyword research and structured long-form writing to improve readability and engagement. I also gained reporting and communications experience through roles at Aam Aadmi Party and Cygnus Advertising, strengthening my ability to deliver timely, publication-ready communication.

Experience

Work history, roles, and key accomplishments

Current

Content Writer

Current

PRable Global

Jul 2025 - Present (11 months)

Develop PR content including press releases, authored articles, and digital media narratives across sectors including cybersecurity, healthcare, EV, and defence. Execute content strategy and thought leadership for 40+ client accounts aligned to live news cycles and editorial standards.

Press Release Writing Thought Leadership Media Narratives Content Strategy Newsjacking Digital Content

Content Writer

E Global Soft Solutions

Sep 2024 - Jan 2025 (4 months)

Produced SEO-driven blogs and web content to improve keyword rankings and organic engagement. Conducted keyword research with SEMrush and Google tools and structured long-form content for readability, on-page SEO, and user engagement.

SEO Content Writing Keyword Research SEMrush Google Tools On Page SEO Organic Engagement Optimization

Content Writer Intern

Aam Aadmi Party (AAP)

Jun 2024 - Sep 2024 (3 months)

Created real-time digital content aligned with campaign messaging and audience sentiment. Analyzed trends and engagement patterns to support communication strategy.

Real Time Digital Content Trend Analysis Digital Storytelling

PR & Communications Intern

Cygnus Advertising

May 2023 - Jul 2023 (2 months)

Drafted official communications for a Ministry of Mines PR project and supported outreach and media coordination. Assisted with campaign execution in line with project objectives and communication needs.

PR Communications Media Coordination Campaign Execution Editorial Support

Trainee Reporter

Times Nation

Sep 2022 - Dec 2022 (3 months)

Reported on local events and developed news stories aligned with editorial standards. Edited and structured content for digital publication and amplified reach through social media distribution and audience engagement strategies.

News Reporting Editorial Standards Content Editing Digital Publishing Audience Engagement