Open to opportunities

Sun Ni Kim

@sunnikim

Message

Data-driven marketing manager with expertise in digital communication.

Canada

Message

What I'm looking for

I seek a dynamic role that fosters creativity and data-driven strategies.

I am a results-oriented marketing manager with extensive experience in digital communication and paid media strategies. My journey began at The Alpha Labs, where I successfully led a Kickstarter campaign for Augmented Reality Smart Glasses, engaging with top media outlets to boost brand visibility. This foundational experience ignited my passion for leveraging data to drive marketing success.

At 3i Inc. Pivo, I managed over 20 influencer campaigns, collaborating with the LinkedIn Creator Accelerator Program to enhance B2B partnerships. My analytical skills shone through as I reported and monitored campaign performance, ensuring optimal results. My tenure at Jaem Korean further solidified my expertise, where I scaled user acquisition by an impressive 1,500% through strategic Meta Ads and A/B testing.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Marketing Manager

Current

Jaem Korean

Sep 2024 - Present (9 months)

Scaled paid user acquisition by 1,500% in 6 months through data-driven Meta Ads. Conducted A/B testing and data analysis to optimize landing pages.

Meta Ads A B Testing Data Analysis Landing Page Optimization User Acquisition

Digital Communication Manager

3i Inc. Pivo

Jul 2021 - Oct 2023 (2 years 3 months)

Developed creative briefs and managed 20+ influencer campaigns across Instagram & Youtube. Led B2B partnership initiatives, including collaboration with LinkedIn Creator Accelerator Program.

Influencer Marketing Instagram YouTube B2B LinkedIn Creator Accelerator Program

Social Media Marketing Manager

B2Link Umma

Jul 2020 - Feb 2021 (7 months)

Managed and optimized Google and Meta Ads, driving a 50% increase in conversion rates. Conducted market research and competitor analysis to identify new advertising opportunities.

Google Ads Meta Ads Conversion Rate Optimization Market Research Competitor Analysis

Social Community Manager

Digivizer

Dec 2017 - Jul 2020 (2 years 7 months)

Managed social content strategy and community engagement for Microsoft Korea & New Zealand. Responsible for leading Meta, X and Youtube live streams for major on-sight Microsoft events.

Content Strategy Community Engagement X++Live Streaming

Marketing Manager

The Alpha Labs

Mar 2017 - Dec 2017 (9 months)

Led Kickstarter campaign along engineering team for Augmented Reality Smart Glasses. Conducted face-to-face demo interviews with editors from The Verge, Business Insider, Mashable.

Kickstarter Campaigns Augmented Reality Public Relations Brand Awareness Community Outreach