ASAdrian Setyadi
@styd
Senior Software Engineer specializing in scalable e-commerce and streaming platforms with performance focus.
IndonesiaWhat I'm looking for
I am a senior software engineer with 9+ years building scalable e-commerce and streaming platforms, driving performance improvements and leading critical integrations such as payment systems and analytics migrations. I have experience improving application performance by ~25%, leading major upgrades that impacted millions of users, and conducting technical interviews across junior to senior hires.
My technical strengths span backend development with Ruby and Rails, databases and search (PostgreSQL, Elasticsearch), caching (Redis), cloud infrastructure (AWS, Docker), and frontend work with JavaScript and React; I prioritize test-driven development, reliable APIs, and cross-functional collaboration to deliver measurable business outcomes.
Experience
Work history, roles, and key accomplishments
Senior Software Developer
Jiffy.com
Apr 2024 - Sep 2025 (1 year 5 months)
Improved home and product page performance by ~25% and led integrations with multiple payment methods and GA4 migration while conducting 10+ senior technical interviews.
Software Developer
Jiffy.com
Mar 2022 - Mar 2024 (2 years)
Owned payment integrations and code migration from JiffyShirts.com to Jiffy.com and led Universal Analytics to GA4 migration efforts across the platform.
Software Engineer
Vidio.com
Dec 2017 - Mar 2022 (4 years 3 months)
Led payment system design and DANA integration, owned 10+ epics for discovery, payments, and subscriptions, and upgraded Ruby from 2.3 to 2.6 impacting 40M+ users.
Software Engineer
Reebonz
Feb 2017 - Dec 2017 (10 months)
Built eBay marketplace integration that generated 1,000+ orders in initial months and contributed to backend e-commerce integrations and features.
Software Engineer
Jurnal.id
Oct 2016 - Jan 2017 (3 months)
Resolved a critical calculation bug affecting balance reports and developed admin CSV import/export tools to streamline financial data management.
Backend Developer
MedicTrust
Aug 2016 - Oct 2016 (2 months)
Developed online spreadsheet tools with CSV import/export for patient data management as part of the health records platform.
Education
Degrees, certifications, and relevant coursework
BTBandung Institute of Technology
Bachelor of Science, Chemical Engineering
2009 -
Bachelor of Science with a major in Chemical Engineering awarded by Bandung Institute of Technology.
Tech stack
Software and tools used professionally
Google Tag Manager
AWS IAM
Google Cloud Platform
Amazon CloudWatch
GitHub
Cloudflare
GitHub Actions
React Native
MySQL
PostgreSQL
Gmail
Ruby on Rails
Google Analytics
Redis
React
Vue.js
JavaScript
HTML5
CSS 3
Ruby
AWS Elastic Load Balancing ...
GraphQL
Elasticsearch
AWS Lambda
Google Cloud Functions
RSpec
OAuth2
Docker
NGINX
GraphQL Ruby
AWS Elastic Beanstalk
Amazon Web Services (AWS)
Cloudinary
Availability
Location
IndonesiaAuthorized to work in
Salary expectations
Social media
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