Studio POXTIK

Own agency specialized in branding, packaging and brand strategy. Projects implemented in physical retail, point of sale and digital channels.

Full brand identities — positioning, brand architecture, visual systems and brand guidelines.
Art direction and coordination of multidisciplinary teams: photographers, illustrators and print vendors.
Rate growth of +133%–+167% over 6 years, built 100% on r

• Brand identities from scratch — naming, logo, visual systems, and brand guidelines — aligned to business objectives.
• Creative direction on branding and digital content projects for multiple accounts.

Led the Design area within manufacturing, coordinating Marketing, Engineering, Production and Chemical Engineering to unblock new product launches and ensure on-time release to production.

Designed and implemented a standardized tracking and approval format → rework -40%, accelerated launch timelines.
Served as the primary liaison across 5 departments to guarantee production release on schedule.

Led end-to-end development of new products in the cosmetic industry, serving as the key liaison between Marketing/Brand Managers and Production, Technical, Engineering, Chemical Engineering and Design teams. Translated brand requirements into clear and actionable deliverables, validated technical feasibility, coordinated reviews and approvals, and tracked project timelines to ensure on-time produc

Design and development of secondary packaging — regular line and promotional kits — from concept to print-ready files.
Full ownership of print specifications, print vendor coordination, manufacturer liaison and physical proof approval.
Print processes mastered: pad printing, screen printing, flexography, offset and labels.
Dimensional optimization of secondary packaging → reduced waste and box col

Standardized 500+ cosmetic technical data sheets obsolete for 15+ years → approval delays -20%, rework -40%, and pallet waste -80% through packaging layout optimization.
Technical support in cosmetic packaging development: container capacity, dimensions, tolerances, print areas and pad printing specifications — coordinating Marketing, Design, Production and Chemical Engineering.

Advertising design and visual communication materials for high-profile corporate accounts: OfficeMax, Dentegra, SIMEC, Bed Bath & Beyond, Dibeca and Ángulo.
Development of digital storyboards for advertising campaign production.
Logo selected as the official identity of Country 17 — a real estate development in Guadalajara.
First exposure to agency-level workflows, delivery rhythms and quality sta

Issued Feb 2026 · Expired Feb 2026

Issued Jan 2026 · Expired Jan 2026