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Steven Shear

@stevenshear

Message

Lifecycle marketing leader at Disney+ who cut churn 17% and lifted cross-product adoption 7%.

United States

Message

At The Walt Disney Company, I lead lifecycle marketing for Disney+, Hulu, and ESPN bundles. I designed full-funnel journeys that delivered a 14.3% conversion lift and 388K new subscription orders, and led a retention roadmap that reduced churn 17%.

I also built global lifecycle and reactivation programs at Redbubble, Inc., where win-back cohorts grew gross profit 110%. At San Francisco Opera, I directed subscription and retention campaigns that grew revenue 66%, and built the organization’s first behavioral triggered retention program.

Experience

Work history, roles, and key accomplishments

Current

Lifecycle Marketing Lead

Current

The Walt Disney Company

Sep 2022 - Present (4 years 1 month)

Leads a 12-person cross-functional pod designing segmented journeys across onboarding, activation, retention, and win-back for Disney+, Hulu, and ESPN bundles. Reduced churn 17% and lifted cross-product adoption 7% across NAM, EMEA, and APAC.

Lifecycle Marketing Retention Strategy Churn Reduction Segmentation Personalization A B Testing Holdout Tests Braze Salesforce Marketing Cloud Segment Tableau SQL Email Push Notifications In App CTV OKR Framework QA Standards

Manager, Customer Lifecycle Marketing

Redbubble, Inc.

Aug 2021 - Sep 2022 (1 year 1 month)

Owned global lifecycle and retention program across 200+ countries, building segmentation and journey logic from onboarding through win-back. Delivered 110% gross profit growth and 250% site visit growth in reactivated cohorts.

Lifecycle Marketing Retention Segmentation A B Testing Multivariate Testing Email Marketing Winback Reactivation KPI Reporting Product Messaging

Manager of Relationship Marketing

San Francisco Opera

Jun 2017 - Jul 2021 (4 years 1 month)

Directed a $20M annual subscription and retention campaign across email, paid digital, direct mail, and web, growing revenue 66% and cutting cost per acquisition 46%. Raised subscriber renewal rate 11 points YoY through the Embrace Emotion retention campaign.

Relationship Marketing Retention Email Marketing Direct Mail Paid Media Copywriting Segmentation CRM Campaign Management Team Leadership

Marketing & Communications Manager

Theatre Bay Area

Aug 2016 - Jun 2017 (10 months)

Reversed a 3+ year membership revenue decline by auditing pricing strategy and applying retention frameworks across a nonprofit membership base. Grew digital engagement 40% YoY by redesigning email and web UX and launching a new brand creative platform.

Marketing Communication Skills Retention Email Marketing Web UX Branding Digital Engagement

Marketing Coordinator

Curran

Sep 2015 - May 2016 (8 months)

Sold the inaugural performing arts season to 87% capacity through multi-channel campaigns across paid search, display, programmatic, paid social, and direct mail with the agency of record.

Marketing Paid Search Display Programmatic Paid Social Direct Mail Campaign Management