As an independent UX & Product Designer working with startups, I take products from UX research and strategic design through to working code. I focus on understanding real users before teams spend budget building.
With Orblic, I went from discovery to a functional MVP in two months, end to end. I delivered a Design System structured in code so the team could ship from a solid base.
My research work includes interviews, synthesis, jobs to be done, and personas grounded in evidence. I turn those findings into clear positioning and experience architecture that makes a product’s value obvious from the first screen.
I also founded and ran Cherry & Cheers, a design studio for exclusive personalized events, where I owned sales, finances, suppliers, and end-to-end delivery. My design foundation includes graphic design, branding, and UI design.
