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Stefan Watson

@stefanwatson

Sales and Marketing Analyst at Aventa Limited, using Power BI and Tableau to turn pharmaceutical data into decision-ready insight.

Barbados

Message

At Aventa Limited's Pharmaceuticals Division, I translate stakeholder needs into KPIs and design Power BI and Tableau dashboards for senior decision-making. I also analyse marketing A/B tests and prepare sales forecasts to support commercial planning.

At Barbados Public Workers' Co-operative Credit Union Limited, I analysed lending data and assessed loan feasibility and repayment risk. My applied research on trust and satisfaction informed a shift toward these measures as key indicators of customer relationship quality.

Experience

Work history, roles, and key accomplishments

Current

Sales and Marketing Analyst

Current

Aventa Limited

Feb 2025 - Present (1 year 8 months)

Translates stakeholder needs into KPIs and designs Power BI and Tableau dashboards for senior decision-making. Conducts A/B testing of marketing projects, sales forecasting, and supervises a team of 7-10 medical representatives.

Power BI Tableau A B Testing Sales Forecasting demand planning Data Analysis SQL Python R Excel

Business Support Analyst

Barbados Public Workers' Co-operative Credit Union Limited

Feb 2022 - Jan 2025 (2 years 11 months)

Performed macro-level analysis of loan and lending data, evaluating portfolio performance and risk exposure for board-level decisions. Designed quantitative metric frameworks and reporting standards in a regulated environment.

SQL Data Analysis A B Testing KPI Frameworks Reporting Standards Requirements Gathering Gap Analysis Process Mapping

Financial Service Representative

Barbados Public Workers' Co-operative Credit Union Limited

Jun 2014 - Feb 2022 (7 years 8 months)

Conducted micro-level analysis of loan applications, assessing borrower feasibility and repayment risk through projection models and sensitivity analysis. Originated and structured credit facilities and monitored portfolio performance.

SQL Data Analysis Projection Models Sensitivity Analysis Credit Analysis Portfolio Monitoring