Open to opportunities

ssjss User

@ssjssuser

Marketing strategy manager and trade finance specialist using data-driven campaigns and compliance to drive customer engagement and growth.

India

Message

What I'm looking for

I’m looking for a role where I can combine data-driven marketing strategy with strict compliance. I want to design personalized, high-impact campaigns, collaborate with cross-functional teams, and deliver under tight deadlines with integrity and bold decision-making.

I’m a Marketing Strategy Manager and trade finance professional with 6+ years of combined experience across marketing campaign management, public relations, and financial product operations. I use audience targeting, data analysis, and campaign optimization to meet business goals while maintaining regulatory compliance.

In my trade finance work, I process and issue inland and import letters of credit—including amendments, cancellations, and document scrutiny—while ensuring adherence to UCP 600, ISBP, AML/KYC, OFAC, and sanctions screening. In marketing and PR, I design strategic campaigns, manage client communications, and drive measurable impact, including a 43% increase in marketing campaign ROI through targeted segmentation and optimized strategy.

Experience

Work history, roles, and key accomplishments

Current

Deputy Manager - TLC Processor

Current

Yes Bank Ltd

Oct 2025 - Present (9 months)

Processed and issued Standby Letters of Credit (SBLCs) and handled inland and import bills under letters of credit. Ensured compliance with internal policies, RBI guidelines, and international trade regulations, including UCP 600/ISBP document scrutiny and settlements.

Inland Bills Under Letters Of Credit Letter Of Credit (LC)Letter Of Credit Amendments Cancellations AML KYC OFAC Compliance Sanctions Screening Data Integrity Operational Compliance

Trade Finance Specialist

Icici Bank Ltd

Sep 2021 - Oct 2024 (3 years 1 month)

Oversaw issuance and amendments of inland and import letters of credit for 100+ clients, ensuring adherence to UCP 600 and related trade regulations. Conducted trade document reviews and implemented compliance controls including OFAC, AML, and anti-boycott requirements.

Document Review Letter Of Credit Amendments Anti Boycott Regulations OFAC Compliance Data Integrity Trade Documentation

Public Relations and Marketing Manager

WelldoneMedia Pvt Ltd

Jan 2019 - May 2021 (2 years 4 months)

Designed and implemented marketing and public relations campaigns to improve brand visibility. Defined target audiences, optimized campaigns using marketing data, and supported clients by aligning marketing solutions with customer needs and regulatory requirements.

Marketing Campaign Management Public Relations Audience Targeting Campaign Optimization Marketing Data Analysis client support Digital Marketing Facebook Instagram YouTube SEO Email Marketing Sheets Drive Gmail Microsoft Excel Microsoft PowerPoint Microsoft Word Data Driven Strategy

Education

Degrees, certifications, and relevant coursework

Golden Gate University

Master of Business Administration, Business Analytics

2025 - 2026

Pursuing an MBA with a focus on Business Analytics, with coursework aimed at strengthening analytical and data-driven decision-making skills.

Manipal Academy of Higher Education

Postgraduate Diploma in Banking and Finance, Banking and Finance

2016 - 2019

Completed a postgraduate diploma in Banking and Finance, building knowledge of financial products, banking operations, and compliance-focused practices.