Sriteja M
@sritejam
Content strategist and marketing writer with 6 years driving SEO and brand-consistent copy.
IndiaWhat I'm looking for
I’m a content professional with 6 years of experience spanning e-commerce content, B2B and SaaS copywriting, technical and SEO-driven long-form writing, and website copy. I’ve owned content strategy and catalogue management across multiple product categories, building brand-consistent copy systems that keep content operations efficient.
In my most recent role as Assistant Content Manager, I streamlined production workflows by standardising briefs and templates, using AI-assisted drafting paired with manual fact-checking against specs. I also directed designers and external rendering agencies for product videos, wrote product manuals and packaging copy, and led product naming strategy for new SKUs—bringing execution depth into every deliverable.
Experience
Work history, roles, and key accomplishments
Freelance Content & Copywriter
Independent
Jan 2020 - Present (6 years 6 months)
Provided technical, SEO-optimized long-form content and B2B copywriting for client accounts, including website copy and email campaign copy. Translated product/industry details into accessible technical articles across multiple touchpoints.
Assistant Content Manager
Lifelong India
Dec 2024 - Jun 2026 (1 year 6 months)
Owned content strategy and catalogue management across Electronics, Lawn & Garden, and GoMechanic categories, ensuring brand-consistent copy across product lines. Streamlined content production workflows using standardized briefs/templates and AI-assisted drafting with manual fact-checking against specs.
Consulting Writer
Lifelong India
Dec 2021 - Jan 2023 (1 year 1 month)
Produced product catalogues, social media content, ad copy, and product concepts for power tools, home appliances, and outdoor product lines. Crafted product narratives focused on unique selling points supporting newly launched SKUs.
Jr. Copywriter
Left & Right Advertising
Jan 2016 - Jan 2019 (3 years)
Developed print and digital content for clients across construction, jewellery, healthcare, and food sectors.
Education
Degrees, certifications, and relevant coursework
SRM University, Chennai
Bachelor of Journalism & Mass Communication, Journalism & Mass Communication
2016 - 2019
Completed a Bachelor of Journalism & Mass Communication at SRM University, Chennai from 2016 to 2019.
Availability
Location
IndiaAuthorized to work in
Job categories
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