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Srijana Saha

@srijanasaha

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B2B Content Strategist at Charter Global who led content for three brands and launched content for two AI products.

India

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At Charter Global, I owned content marketing strategy and production across Charter Global, Orcaworks, and Assistly, including content supporting the launches of two AI products. I led the editorial delivery of 250+ B2B blog articles and 50+ pages, contributing to a 38% increase in organic traffic and a 22% uplift in inbound inquiries within six months.

Before Charter Global, I developed SEO and full-funnel content at ETG Digital and AppShark Software for technology and Salesforce audiences. I also built and managed Godly Dog, a WordPress pet care website, and supported clients with content development and e-commerce consulting.

Experience

Work history, roles, and key accomplishments

B2B Content Strategist

Charter Global

Apr 2024 - Sep 2026 (2 years 5 months)

Owned content marketing strategy and production across three brands, contributing to a 38% increase in organic traffic and a 22% uplift in inbound inquiries within six months. Led the planning, creation, and editorial delivery of 250+ B2B blog articles and 50+ website, service, product, and landing pages.

Content Specialist

ETG Digital

Oct 2022 - Apr 2024 (1 year 6 months)

Led SEO content development for US and Canadian markets, contributing to 58% YoY organic traffic growth through topic clusters and a structured content roadmap. Created gated content and lead magnets to drive inbound lead generation and support demand-generation initiatives.

SEO Content Writer & Marketer

AppShark Software

May 2021 - Oct 2022 (1 year 5 months)

Produced long-form SEO blogs, eBooks, website content, and landing pages for the Salesforce ecosystem, conducting SME interviews and industry research to translate technical topics into clear, search-focused content. Launched and managed a new YouTube channel to expand brand visibility.

Founder & Freelance Content Developer

Self-Employed

Jan 2018 - Dec 2021 (3 years 11 months)

Built and managed Godly Dog, a pet care WordPress website, including content strategy, SEO content creation, graphic design, website management, and promotional campaigns. Provided end-to-end Amazon and Flipkart support, including seller onboarding, product positioning, SEO-optimized listings, promotional strategy, PPC management, and performance optimization.