At MoveUp Media, I lead discovery, MVP definition, and roadmap development for Tipster Studio, an AI-driven content generation platform supporting seven digital websites across four international markets. I also designed and launched reusable WordPress Gutenberg experiences for World Cup football coverage.
At ShowHeroes, I owned product strategy and roadmaps for publisher analytics, contextual advertising, inventory intelligence, and digital video products supporting 4B+ monthly impressions across 20+ markets. I led a semantic and page-context classification platform from pilot to multi-market rollout, increasing ad conversion by 55%.
I built a publisher analytics and insights portfolio that reduced campaign analysis time by 60%, and introduced LLM-powered inventory summaries using Claude 3.5 Sonnet. I also led improvements to the ad-serving experience that reduced VAST errors by 35%.
Earlier, at NUS FinTech Lab, I led discovery and MVP development for an AI-powered financial product recommendation platform. My software engineering work at Cisco Systems, Valeo India Private Ltd, and MulticoreWare gave me a technical foundation in digital video, automotive systems, and video encoding.
