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Sowjanya S

@sowjanya_siddanoor

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I drive organic growth through SEO, content strategy, social media, and analytics-led optimization.

India

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What I'm looking for

I'm looking to drive measurable organic growth through SEO, content strategy, social media, analytics-led optimization, and cross-functional collaboration.

I've driven organic growth for Happy Pet Tech, scaling website performance from zero to 155K clicks and 40.8M impressions in 11 months through SEO and content optimization.

I grew LinkedIn followers from 100 to 3,000 in six months, built Quora presence to 12K organic views, and expanded a YouTube channel to 36.4K views and 1.4K watch hours through podcast-led content strategy. I also managed end-to-end podcast organization and multi-platform content execution.

At Brick & Bolt, I optimized content and metadata, conducted technical SEO audits, built link-building strategies, and monitored search performance to improve crawlability, rankings, traffic, and conversions.

Earlier at Pesto Tech, I increased new users by 12K in three months, generated 60K Quora interactions, improved session duration by 30%, and increased monthly page views by 40%. I enjoy aligning SEO, content, social media, and on-site experience with cohesive brand and customer-acquisition goals.

Experience

Work history, roles, and key accomplishments

SEO Specialist

Brick & Bolt

Jan 2026 - Jul 2026 (6 months)

Optimized website content and metadata to improve search engine rankings and organic traffic. Conducted technical SEO audits and developed link-building strategies to enhance domain authority.

SEO Technical SEO Link Building Analytics

Digital Marketing Specialist

Happy Pet Tech

Aug 2024 - Nov 2025 (1 year 3 months)

Scaled website performance from 0 to 155K clicks and 40.8M impressions within 11 months through SEO and content optimization. Grew LinkedIn followers from 100 to 3K and YouTube channel to 36.4K views in 4 months.

SEO Content Strategy Social Media Marketing ORM YouTube Quora Team Leadership

Digital Marketing Intern

Happy Pet Tech

Aug 2024 - Oct 2024 (2 months)

Responsible for making effective SEO strategies for the brand. Handled social media marketing campaigns and link building strategies, including on-page and off-page SEO.

SEO Social Media Marketing Link Building On Page SEO Off Page SEO

SEO Consultant

Pesto Tech

Aug 2021 - Feb 2023 (1 year 6 months)

Increased new users by 12k within 3 months and gained 60k interactions through Quora organic marketing. Implemented organic strategies that increased session duration by 30% and monthly page views by 40%.

SEO Organic Marketing Quora Link Building ORM

SEO Intern

Pesto Tech

Jun 2021 - Aug 2021 (2 months)

Executed off-page SEO to keep top 5 keywords ranking within the top 10 on SERPs. Led a team of SEO interns and contributed to landing page design and optimization.

Off Page SEO Team Leadership Landing Page Optimization