Sophie MorelliSM
Open to opportunities

Sophie Morelli

@sophiemorelli

Content Manager with expertise in SEO and content strategy.

Zimbabwe

What I'm looking for

I am looking for a role that allows me to leverage my content strategy skills in a dynamic environment, fostering creativity and collaboration.

I am a dedicated Content Manager with a strong background in developing and implementing content strategies that engage customers and drive e-commerce sales. My experience at The Pack Labs has honed my skills in creating SEO-optimized content and managing a comprehensive content calendar, ensuring that all materials align with brand voice and industry regulations. I am passionate about using analytics tools to track performance and make data-driven decisions that enhance content effectiveness.

Prior to my role in content management, I served as the Executive Director and Collections Manager at the Lake Placid History Museum, where I curated informative exhibits and managed events that connected the community with history. My teaching experience at Paul Smith’s College allowed me to design curriculum and foster critical reading and writing skills among students. I thrive in collaborative environments and am committed to continuous learning and adaptation in my professional journey.

Experience

Work history, roles, and key accomplishments

TL

Content Manager

The Pack Labs

Jan 2023 - Jan 2024 (1 year)

Developed and implemented content strategies tailored for the targeted market, focusing on educating and engaging customers while driving e-commerce sales. Created and managed a monthly content calendar, producing blog posts, articles, product descriptions, email campaigns, advertisements, and social media content.

LM

Executive Director/Collections Manager

Lake Placid History Museum

Jan 2021 - Jan 2023 (2 years)

Curated extensive informative exhibits; cared for and properly stored artifacts and historical documents. Planned and executed all museum-hosted events including lectures and hands-on programming with local elementary and high school.

SP

Cataloging and Archiving Intern

State University of New York at Potsdam

Jan 2018 - Jan 2019 (1 year)

Completed the transcription and digital coding of 19th-century author Mary Russell Mitford’s letters, stories, and other primary sources including proofreading over 100 documents for spelling, grammar, and verbiage. Added numerous transcribed pieces into the Mitford database using Oxygen XML Editor and updated official Mitford website.

Education

Degrees, certifications, and relevant coursework

State University of New York at Potsdam logoSP

State University of New York at Potsdam

Master of Science in Teaching, Secondary English Education

Completed a Master of Science in Teaching with a focus on Secondary English Education. Obtained New York State Teaching Certification for grades 7-12 upon graduation.

State University of New York at Potsdam logoSP

State University of New York at Potsdam

Bachelor’s Degree, English Literature and Writing

Activities and societies: Member of Sigma Tau Delta and Alpha Psi Omega Honor Societies

Earned a Bachelor's Degree in English Literature and Writing. Was a member of Sigma Tau Delta and Alpha Psi Omega Honor Societies.

Tech stack

Software and tools used professionally

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Sophie Morelli - Content Manager - The Pack Labs | Himalayas