Sophie Morelli
@sophiemorelli
Content Manager with expertise in SEO and content strategy.
What I'm looking for
I am a dedicated Content Manager with a strong background in developing and implementing content strategies that engage customers and drive e-commerce sales. My experience at The Pack Labs has honed my skills in creating SEO-optimized content and managing a comprehensive content calendar, ensuring that all materials align with brand voice and industry regulations. I am passionate about using analytics tools to track performance and make data-driven decisions that enhance content effectiveness.
Prior to my role in content management, I served as the Executive Director and Collections Manager at the Lake Placid History Museum, where I curated informative exhibits and managed events that connected the community with history. My teaching experience at Paul Smith’s College allowed me to design curriculum and foster critical reading and writing skills among students. I thrive in collaborative environments and am committed to continuous learning and adaptation in my professional journey.
Experience
Work history, roles, and key accomplishments
Content Manager
The Pack Labs
Jan 2023 - Jan 2024 (1 year)
Developed and implemented content strategies tailored for the targeted market, focusing on educating and engaging customers while driving e-commerce sales. Created and managed a monthly content calendar, producing blog posts, articles, product descriptions, email campaigns, advertisements, and social media content.
Exhibit Manager
Downton Abbey Travelling Exhibition - Lake Placid Center for
Jan 2023 - Jan 2023 (0 months)
Cared for and documented the costumes from HBO’s Downton Abbey to preserve their condition. Managed patrons and ticket sales for exhibit.
Executive Director/Collections Manager
Lake Placid History Museum
Jan 2021 - Jan 2023 (2 years)
Curated extensive informative exhibits; cared for and properly stored artifacts and historical documents. Planned and executed all museum-hosted events including lectures and hands-on programming with local elementary and high school.
Professor of English
Paul Smith’s College
Jan 2021 - Jan 2021 (0 months)
Taught writing, critical reading skills, and text comprehension at the college level. Designed and implemented curriculum, lesson plans, and assessments that incorporated a diverse authorship selection.
Student Teacher
Lake Placid and Saranac Lake Central School Districts
Jan 2020 - Jan 2020 (0 months)
Worked with one sponsor teacher at each school to design and implement lesson plans that follow a state-mandated curriculum. Taught 7th and 10th grade English, including teaching technical writing skills, essay formation, and the critical reading of novels.
Cataloging and Archiving Intern
State University of New York at Potsdam
Jan 2018 - Jan 2019 (1 year)
Completed the transcription and digital coding of 19th-century author Mary Russell Mitford’s letters, stories, and other primary sources including proofreading over 100 documents for spelling, grammar, and verbiage. Added numerous transcribed pieces into the Mitford database using Oxygen XML Editor and updated official Mitford website.
Education
Degrees, certifications, and relevant coursework
State University of New York at Potsdam
Master of Science in Teaching, Secondary English Education
Completed a Master of Science in Teaching with a focus on Secondary English Education. Obtained New York State Teaching Certification for grades 7-12 upon graduation.
State University of New York at Potsdam
Bachelor’s Degree, English Literature and Writing
Activities and societies: Member of Sigma Tau Delta and Alpha Psi Omega Honor Societies
Earned a Bachelor's Degree in English Literature and Writing. Was a member of Sigma Tau Delta and Alpha Psi Omega Honor Societies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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