Sophie Igbodo

Led the marketing and promotional calendar execution across digital, in-store and in distribution channels.
Worked closely with other team members to create new packaging, promotional materials, consumer promotion mechanics and in-store display units.
Liaised with social influencer team across owned channels and for retailer specific initiatives.
Managed content, copy and promotional materials.

Conducted energy analysis and managed customer meter readings to ensure billing accuracy. Addressed customer complaints, maintained relationships, and monitored energy usage patterns to optimize billing processes.

Developed and executed brand strategies, managed communications and advertising budgets, and assisted in product development and market analysis. Created promotional materials and analyzed sales data to enhance brand competitiveness.

Developed and implemented digital marketing strategies that increased online visibility and customer engagement. Led multi-channel campaigns resulting in significant growth in online sales and website traffic, while optimizing marketing strategies based on analytics.

Assisted in creating and scheduling content for digital marketing campaigns, including blog posts and social media updates. Supported email marketing and SEO initiatives, monitored campaign performance using Google Analytics, and provided administrative support to the digital marketing team.

Grade: Second Class Upper Division

Studied Geography and Regional Planning, focusing on research analysis, urban geography, town planning, and statistics.