At The Sock Street, I supported Instagram and Facebook strategy for 200+ products, contributing to 15–20% audience growth. I planned data-driven content calendars and tracked product metrics in Google Analytics to improve engagement and sessions.
I also assisted with influencer shortlisting, helping build partnerships with 100+ influencers, and coordinated promotion and logistics for the Sock Street Christmas market pop-up, which drove sales 60% above target. For a new e-commerce launch, I developed content for 135+ products and collaborated with design and supply chain teams.
Previously, as a Data Analyst at Deloitte, I created KPI dashboards and reports, explored data for trends, and used SQL, Power BI, and Tableau to support data-driven decisions. In a University Of Delhi industry project, I researched competitor brands and built an Excel dashboard to track social media performance.
