Open to opportunities

Sofi Silva

@sofisilva

Message

I’m a data-driven marketing professional focused on market research and digital analytics.

Argentina

Message

What I'm looking for

I’m seeking a marketing role where I can use market research, Python-based analytics, and digital performance metrics to shape customer-centric campaigns, improve retention, and grow brands.

I’m an International Marketing graduate who turns consumer behavior into actionable strategy. Through my Marketing Intern experience at Planta Uno Mercado, I conducted market research to identify visitor profiles and engagement drivers, analyzed customer data for strategic positioning, and supported targeted campaigns using social listening and web analytics.

Alongside marketing, I’ve built strong operations and customer-relationship skills as an Administration Manager, leading budgeting, inventory management, and performance tracking while improving retention and sales through data-informed decision-making. I also support e-commerce and digital campaigns, managing listings, promotions, and website analytics to drive online growth, while applying customer-centric frameworks from my studies.

Experience

Work history, roles, and key accomplishments

Street Team Marketing

University of Illinois Urbana-Champaign

Aug 2025 - May 2026 (9 months)

Promoted university events through direct engagement, increasing awareness and participation. Collected and analyzed student feedback to improve campaign effectiveness and represented the brand in high-visibility marketing activations.

Event Promotion Community Engagement Marketing Activations Audience Targeting Qualitative Research

E-commerce Operations

University of Illinois Urbana-Champaign

Aug 2025 - May 2026 (9 months)

Managed e-commerce product listings, pricing, and inventory, supporting digital campaigns and promotions to drive online sales performance. Analyzed website traffic, customer behavior, and campaign results to inform data-driven marketing decisions and improve the online user experience.

E Commerce Sales Product Listing Management Data Driven Marketing

Administration Manager

C+I S.A.

Jan 2019 - Jan 2025 (6 years)

Led business operations including budgeting, inventory management, and performance tracking to improve operational efficiency. Managed customer relationships and analyzed client behavior to support retention and sales performance.

Operations Management Budgeting Inventory Management Performance Tracking Customer Relationship Management Strategic Planning Data Informed Decision Making

Marketing Intern

Planta Uno Mercado

Jan 2023 - Jan 2024 (1 year)

Conducted market research to identify visitor profiles, consumer behavior patterns, and engagement drivers. Analyzed customer data to support strategic positioning, develop targeted campaigns, and optimize social media content.

Market Research consumer behavior Positioning Audience Segmentation Social Media Marketing Social Listening Web Analytics Campaign Development

Education

Degrees, certifications, and relevant coursework

Universidad de Congreso

Bachelor’s Degree in International Marketing, International Marketing

Activities and societies: Coursework and projects including eCommerce strategy, voice of customer/dealer (VoC/VoD), go-to-market strategy, marketing campaigns, consumer-centric strategy, sales enablement, and data-driven marketing decision-making; thesis in progress.

Pursuing a Bachelor’s Degree in International Marketing, with studies covering international trade and marketing strategy, including consumer/customer-focused coursework and a thesis in progress.