Open to opportunities

Sofia Hualpa Rodas

@sofiahualparodas

UX/UI Designer and graphic designer creating user-centered interfaces and visual identities that balance clarity and business goals.

Peru

Message

What I'm looking for

I’m looking for a UX/UI role where I can design user-centered interfaces and scalable design systems, collaborating across digital product work. I want projects that value usability testing, clear visual communication, and measurable improvements to the customer experience.

I’m an Interactive Media Designer specializing in UX/UI and Graphic Design, focused on building visual identities, digital interfaces, and user-centered design systems. I enjoy turning user needs into functional, intuitive experiences that also support business goals.

In recent projects, I developed end-to-end UX/UI and visual systems for a nutritionist website (brand book, design system, responsive interface) and designed an emotional wellness app with navigation flows, reusable components, and high-fidelity prototypes. I’ve also worked on an Amazon landing page redesign to reduce visual clutter and improve information architecture through usability testing.

Alongside design, I’ve supported digital growth and customer experience by creating visual content, managing graphic assets, and improving communication workflows with Meta and WhatsApp Business. I work in Figma and the Adobe Creative Suite, build with HTML5/CSS3 (and Vercel), and use AI tools like ChatGPT, Claude, Gemini, and Microsoft Copilot to optimize research, ideation, and mockups.

Experience

Work history, roles, and key accomplishments

Sales & Digital Operations Assistant

Boxiss

Apr 2025 - Apr 2026 (1 year)

Supported optimization of digital channels by creating visual content and managing graphic assets. Improved communication workflows using Meta and WhatsApp Business and contributed to user behavior analysis to strengthen conversion rates.

Visual Content Creation User Behavior Analysis Conversion Rate Optimization Digital Customer Experience

Administrative & Customer Service Coord

SofiPetSitter

Jan 2024 - Dec 2025 (1 year 11 months)

Managed customer communication and support using organized processes and personalized follow-up. Designed informational materials and visual assets, and structured operational processes to improve efficiency and reduce scheduling conflicts.

Customer Communications Customer Support Process Optimization Operational Efficiency

Event Coordinator & Host

La Vaca Multicolor

Jan 2024 - Dec 2024 (11 months)

Coordinated logistics and access control for theater productions to ensure a strong attendee experience. Implemented customer service protocols, trained team members, and resolved critical situations while coordinating between production and security teams.

Event Logistics Access Control team training Issue Resolution Production And Security Coordination