Open to opportunities

Sofia Bayer

@sofiabayer

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I transition from architecture to digital marketing, blending strategy and visuals.

Brazil

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What I'm looking for

Busco oportunidades em Marketing Digital, unindo estratégia e organização de projetos à comunicação visual. Quero criar conteúdos e narrativas que conectem, resolvam dores reais e sejam guiados por métricas, com crescimento contínuo.

I’m transitioning into digital marketing, bringing a strategic, analytical mindset shaped by my background in Arquitetura e Urbanismo. I believe design only works when it solves a real problem with precision and rigor.

I build marketing results by uniting project management with visual and strategic storytelling. From briefing and content planning to performance-focused execution, I aim to create narratives that generate genuine connection.

My experience as an English teacher sharpened my ability to simplify complex concepts and practice active listening to understand audience pain points. This translates into clearer messaging, empathetic content, and better engagement through the right communication.

I’ve also strengthened my operational efficiency through critical workflows using Trello and Google Workspace. I’m currently consolidating this transition through a post-graduate program in Marketing e Mídias Digitais (FGV) and developing my tools expertise with Photoshop and Canva.

Experience

Work history, roles, and key accomplishments

Professor de inglês

Organização Educacional Farias Brito

Jan 2025 - Jul 2025 (6 months)

Strategic Lesson Planning: Developing customized lesson plans focused on the four language skills (speaking, listening, reading, and writing) and ensuring effective content retention.

Classroom & Time Management: Managing class time to meet pedagogical goals while maintaining student engagement and a smooth activity flow.

Performance Monitoring & Reporting: Drafting individual progress reports,

Lesson planning Classroom Management Time Management Performance Monitoring Public Speaking Relacionamento Com Clientes Gestão de Projetos Google Sheets

Arquiteta

Sofia Bayer Arquitetura

Jan 2022 - Jun 2025 (3 years 5 months)

Gestão de Projetos de Ponta a Ponta: Responsável por todas as etapas de desenvolvimento arquitetônico, desde a concepção criativa até o detalhamento técnico e a entrega final.

Comunicação Estratégica e Briefing: Condução de reuniões de diagnóstico com clientes para alinhar expectativas, transformar necessidades em soluções projetuais e garantir a satisfação com o resultado.

Planejamento e Criaçã

Briefing Diagnóstico Com Clientes Gestão De Prazos Estratégia De Conteúdo Para Redes Sociais Branding Produção Visual E Design Gestão de Projetos

Estagiário

Bloom Arquitetura e Design

Aug 2020 - Apr 2021 (8 months)

Task organization and deadline management using Trello (tasks started, in progress, and completed).

Creation and maintenance of spreadsheets and reports in Google Sheets for productivity and time tracking.

Preparation of presentations in Google Slides for project presentations to clients and team.

Use of Photoshop for image editing and project detailing.

Participation in collaborative projects