Open to opportunities

Soffiya Sarlie

@soffiyasarlie

Message

Dynamic marketing strategist with a passion for data-driven storytelling.

Cayman Islands

Message

What I'm looking for

I seek a dynamic role in a performance-driven environment that values creativity and data-driven decision-making.

I am a dynamic marketing strategist with a proven track record of leading impactful campaigns across various industries. As the Founder and CEO of The Gate Keeper, I have successfully developed and implemented strategic plans that enhance market share and competitiveness. My experience includes high-level negotiations and stakeholder engagement, particularly in sectors such as renewable energy and logistics.

In my role as Chief Marketing Officer at StartX, I focused on crafting comprehensive marketing strategies that align with business objectives. My expertise in trend forecasting and data analysis has enabled me to create effective content marketing strategies that resonate with customers. I thrive in fast-paced environments where creativity meets data, driving brand awareness and customer engagement.

With a background in business development and account management, I have cultivated strong relationships with clients and partners, ensuring successful project execution and brand management. I am passionate about leveraging my skills to foster innovation and drive results in a performance-driven environment.

Experience

Work history, roles, and key accomplishments

Current

Partner | Business Development Manager

Current

MK & Sons

Jan 2023 - Present (2 years 5 months)

Attended sector expos to seek suppliers and buyers, and traveled to Brazil to manage new commodity opportunities, enhancing business development through networking and social media.

Business Development Networking Supplier Management Market Research Expo Sales Strategy Social Media Marketing Relationship Management Negotiation

Current

Founder | CEO

Current

The Gate Keeper

Jan 2022 - Present (3 years 5 months)

Developed and implemented the company's vision and strategic plans while managing risks and engaging stakeholders in sectors like renewable energy and logistics. Increased market share through social media and conducted site visits with stakeholders.

Strategic Planning Risk Management Stakeholder Engagement Social Media Marketing Negotiation Market Share Growth Renewable Energy Logistics Brand Development Business Strategy

Chief Marketing Officer

StartX

Jan 2023 - Jan 2024 (1 year)

Developed and executed marketing strategies to achieve business objectives, managed brand identity, conducted market research, and oversaw customer experience across various platforms.

Marketing Strategy Brand Management Market Research Data Analysis Content Marketing Customer Experience SEO Social Media Marketing Digital Marketing Business Development

Account Manager

Zapper

Jan 2018 - Apr 2018 (3 months)

Developed marketing campaigns across media platforms, managed client portfolios, and collaborated with PR and sales teams to ensure campaign success.

Marketing Campaigns Client Management Sales Strategy Digital Marketing Budget Management Team Collaboration Communication Skills Brand Development

Chief Operating Officer

88 Chemco

Jan 2020 - Jan 2022 (2 years)

Managed brand portfolio strategies, served as project manager, designed operational strategies, and oversaw business operations while managing relationships with partners and vendors.

Brand Management Project Management Strategy Operations Vendor Management Business Operations Risk Management Stakeholder Engagement Team Leadership Strategic Planning Negotiation

Commodity Specialist

MK & Sons

Jan 2015 - Jan 2020 (5 years)

Managed client portfolios and the RFP process, conducted negotiations, and designed strategies for commodity procurement in regional and global markets.

Client Management Negotiation Procurement Market Analysis Relationship Management Sales Strategy Data Analysis Risk Management

Sales Manager

Vicinity (Division of Lemon)

Jan 2016 - Jan 2017 (1 year)

Identified and recruited new channel partners, managed sales activities, and conducted market research to inform sales strategies and forecasts.

Sales Management Market Research Sales Strategy Forecasting Reporting Sales Enablement Team Leadership Communication Skills Negotiation

Account Manager

Lemon

Jan 2013 - Jan 2016 (3 years)

Educated partners about product offerings, managed sales pipeline, and developed relationships with clients through regular check-ins and site visits.