I'm looking to help eCommerce, SaaS, and service brands improve website performance through CRO-focused UI/UX, landing-page and funnel optimization, usability research, and Shopify or WordPress designs in Figma.
Looking for a job
Soban haider
@sobanhaider
I am a Senior UI/UX Designer with more than 6 years of experience. I do this using proven conversion frameworks like AIDA and ATIDCOA.
PakistanWhat I'm looking for
I've optimized product pages, landing pages, funnels, and full websites for 7- and 8-figure DTC brands at EY Digital Marketing — TGP Brand, designing for 600+ eCommerce, SaaS, and service-based brands and achieving conversion lifts of up to 7.2%.
Across h street digital, Nuzzle, ConversionWise, and Fernifyx, I use A/B testing, usability research, AIDA, and ATIDCOA to reduce friction and improve engagement. I also build CRO-driven Shopify stores, WordPress websites, and SaaS dashboards with clear user flows and streamlined onboarding.
Experience
Work history, roles, and key accomplishments
✅ Optimized product pages, landing pages, funnels, and full websites for 7 to 8-figure DTC brands, and designed 600+ eCommerce, SaaS, and service-based brands, achieving conversion lifts of up to 7.2%.
✅ Designed and executed A/B tests & usability research to refine user flows, reduce friction, and increase engagement.
✅ Developed conversion-focused UI/UX strategies that blend proven CRO framewo
✅Optimized product pages & landing pages for multiple eCommerce and SaaS brands, improving conversion rates.
✅Conducted A/B tests and usability research to refine user flows and drive higher engagement.
✅Designed high-performing UI/UX strategies that turned visitors into customers.
✅Develop Shopify and conversion-friendly e-commerce stores.
✅Optimized product pages & landing pages for multiple eCommerce and SaaS brands, improving conversion rates.
✅Conducted A/B tests and usability research to refine user flows and drive higher engagement.
✅Designed high-performing UI/UX strategies that turned visitors into customers.
✅Develop Shopify and conversion-friendly e-commerce stores.
Designed and optimized eCommerce and SaaS product pages and landing pages.
• Designed CRO‑focused UI/UX for Shopify and WordPress experiences.
• Worked concurrently on freelance CRO projects including Sleepgram Pillow, Purple‑style DTC
concepts, and Ilan conversion projects
✅Optimized product pages & landing pages for multiple eCommerce and SaaS brands, improving conversion rates.
✅Conducted A/B tests and usability research to refine user flows and drive higher engagement.
✅Designed high-performing UI/UX strategies that turned visitors into customers.
✅Develop Shopify and conversion-friendly e-commerce stores.
TeamworkA B TestingUser Interface DesignLanding PagesConversion Rate OptimizationTeam LeadershipDesign ThinkingMobile InterfaceCustomer PresentationsLanding Page OptimizationDesign ReviewsUser FlowsUser Centered DesignWireframingUsability TestingMobile Interface DesignTeam ManagementInteraction DesignUser Experience (UX)Presentation SkillsUser ResearchWeb DesignShopify DevelopmentShopify
✅Optimized product pages & landing pages for multiple eCommerce and SaaS brands, improving conversion rates by 7.2%.
✅Conducted A/B tests and usability research to refine user flows and drive higher engagement.
✅Designed high-performing UI/UX strategies that turned visitors into customers.
As a worpress designer i tasked to create E-commerce, portfolio or LMS wordpress website for the clients of Solo-Tech.
I am working here as a senior Web UI/UX designer and Developer and am also managing the designing layouts and every kind of designing related to the digital marketing. I also designs T-shirts for Amazon and also Merch design.
Social Media Graphic DesignMarketing MaterialsAdobe DimensionsAdobe Creative SuiteDigital DesignProduct DesignLogo DesignGraphic DesignPhotoshopOnline AdvertisingCustomer PresentationsT Shirt Graphic DesignAdobe IllustratorPrint DesignIcon DesignDesign SystemsSocial Media ManagementUI UXInteraction DesignGraphicsInDesignStationery DesignPresentation SkillsWeb DesignIllustration
Education
Degrees, certifications, and relevant coursework
LI
UX Deep Dive Usability Testing
Issued Nov 2023
LI
Figma for UX Design (2021) Figma for UX Design (2021
Issued Nov 2023
UP
University Of Central Punjab
Bachelor's degree, Web Page, Digital/Multimedia and Information Resources Design
2014 - 2018
PC
Punjab group of Colleges
Intermediate, Electrical and Electronics Engineering
2013 - 2016
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
PakistanAuthorized to work in
Salary expectations
75k-100k USD
Social media
Job categories
Skills
Conversion Rate OptimizationUser Interface DesignUX DesignWeb DesignLanding Page OptimizationFunnel OptimizationE Commerce Funnel OptimizationProduct Page OptimizationA B TestingUsability TestingUsability ResearchUser ResearchUser Centered DesignUser FlowsWireframingInteraction DesignDesign ThinkingDesign SystemsComponent LibrariesInteractive PrototypingResponsive DesignUX ResearchUX collaborationDesign HandoffTest PlanningUsability MetricsIterative DesignShopifyShopify DevelopmentWordPressWordPress DevelopmentHTMLJavaScriptjQueryBootstrapFigmaPhotoshopAdobe IllustratorPremiere ProAdobe XDAdobe DimensionsInDesignAfter EffectsBlenderGraphic DesignLogo DesignPrint DesignIllustrationSocial Media Graphic DesignMarketing MaterialsMobile Interface DesignSaaS UIEcommerce UXWeb Content WritingSocial Media ManagementTeam LeadershipTeam ManagementCustomer PresentationsPresentation Skills
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