Looking for a job

Soban haider

@sobanhaider

I am a Senior UI/UX Designer with more than 6 years of experience. I do this using proven conversion frameworks like AIDA and ATIDCOA.

Pakistan

Message

What I'm looking for

I'm looking to help eCommerce, SaaS, and service brands improve website performance through CRO-focused UI/UX, landing-page and funnel optimization, usability research, and Shopify or WordPress designs in Figma.

I've optimized product pages, landing pages, funnels, and full websites for 7- and 8-figure DTC brands at EY Digital Marketing — TGP Brand, designing for 600+ eCommerce, SaaS, and service-based brands and achieving conversion lifts of up to 7.2%.

Across h street digital, Nuzzle, ConversionWise, and Fernifyx, I use A/B testing, usability research, AIDA, and ATIDCOA to reduce friction and improve engagement. I also build CRO-driven Shopify stores, WordPress websites, and SaaS dashboards with clear user flows and streamlined onboarding.

Experience

Work history, roles, and key accomplishments

Senior CRO UI/UX Designer

EY Digital Marketing — TGP Brand

Aug 2024 - Mar 2026 (1 year 7 months)

✅ Optimized product pages, landing pages, funnels, and full websites for 7 to 8-figure DTC brands, and designed 600+ eCommerce, SaaS, and service-based brands, achieving conversion lifts of up to 7.2%.

✅ Designed and executed A/B tests & usability research to refine user flows, reduce friction, and increase engagement.

✅ Developed conversion-focused UI/UX strategies that blend proven CRO framewo

Photoshop Adobe Illustrator Premiere Pro User Interface Design User Experience (UX)User Centered Design Web Design Web Content Writing Social Media Landing Pages Landing Page Optimization Conversion Rate Optimization Graphic Design

Senior UI/UX Designer & CRO Consultant

h street digital

Mar 2023 - Aug 2024 (1 year 5 months)

✅Optimized product pages & landing pages for multiple eCommerce and SaaS brands, improving conversion rates.

✅Conducted A/B tests and usability research to refine user flows and drive higher engagement.

✅Designed high-performing UI/UX strategies that turned visitors into customers.

✅Develop Shopify and conversion-friendly e-commerce stores.

Teamwork A B Testing User Interface Design Conversion Rate Optimization Figma Photoshop Customer Presentations Landing Page Optimization User Flows Wireframing Adobe Illustrator Interaction Design User Experience (UX)Web Design Shopify Shopify Development

Senior UI/UX Designer & CRO Consultant

Nuzzle

Mar 2023 - Jul 2023 (4 months)

User Interface Design Adobe Creative Suite Conversion Rate Optimization Design Thinking Figma Landing Page Optimization Wireframing Design Tools UI UX Creative Development Web Design Shopify Development WordPress Development

UI/UX Designer & Shopify Developer

Fernifyx

Jan 2022 - Dec 2022 (11 months)

Designed and optimized eCommerce and SaaS product pages and landing pages.
• Designed CRO‑focused UI/UX for Shopify and WordPress experiences.
• Worked concurrently on freelance CRO projects including Sleepgram Pillow, Purple‑style DTC
concepts, and Ilan conversion projects

Product Page Optimization Web Design Landing Page and Funnel Optimization Test Planning Figma E Commerce UX and SaaS UI Design E Commerce Funnel Optimization

UI/UX Designer & CRO Web Designer

ConversionWise

Jan 2018 - Dec 2020 (2 years 11 months)

Senior Graphic Designer & UI/UX Designer | Developer

Elle PK

Oct 2016 - Jan 2019 (2 years 3 months)

✅Optimized product pages & landing pages for multiple eCommerce and SaaS brands, improving conversion rates by 7.2%.

✅Conducted A/B tests and usability research to refine user flows and drive higher engagement.

✅Designed high-performing UI/UX strategies that turned visitors into customers.

Marketing Materials Adobe Dimensions Digital Design Premiere Pro Figma Customer Presentations After Effects Adobe XD Adobe Illustrator Design Systems Social Media Management Graphics Blender Presentation Skills Web Design

Wordpress Developer

Solo Technologys

Jan 2016 - Jan 2018 (2 years)

As a worpress designer i tasked to create E-commerce, portfolio or LMS wordpress website for the clients of Solo-Tech.

HTML Bootstrap Framework WordPress Design UI UX Interaction Design WordPress JavaScript Presentation Skills Web Design jQuery

Graphic Web Designer

Beep Technologies

Mar 2014 - Sep 2016 (2 years 6 months)

I am working here as a senior Web UI/UX designer and Developer and am also managing the designing layouts and every kind of designing related to the digital marketing. I also designs T-shirts for Amazon and also Merch design.