Open to opportunities

Sneha Kasera

@snehakasera

Creative social media professional with experience in content, influencers, paid ads, and building engaging brand communities.

India

Message

What I'm looking for

I’m looking for a role where I can own social media and content strategy, run performance campaigns, and coordinate client-facing execution end-to-end. I want a team that values fast production, creative quality, and measurable results.

I’m an Account Executive based in India, focused on end-to-end social media, content strategy, and performance marketing that connects with both B2B and B2C audiences. I enjoy turning brand goals into consistent publishing, campaigns, and measurable outcomes.

Currently, I manage end-to-end social media and content strategy for 2 brand accounts (Tropolite & Midea), publishing 30+ pieces of content monthly across platforms, including the UAE market. I also led full production for Tropolite at Aahar 2026 in under 2 weeks—covering a website revamp, social calendar, 5+ event screen video creatives, and on-ground execution with same-day asset delivery.

My work also includes creative output for 5+ brands (Mee Mee, Kit Kat, Tom Uncle, Nexa & others) and optimizing Meta ad campaigns to drive awareness, engagement, and lead generation. I’ve maintained an average CTR of 1.3% on Rs. 10–15K campaign spends across multiple brands.

Before this role, I built strong client and campaign fundamentals through internships and trainee experience—leading offline marketing initiatives for Vivo across 10+ pan-India touchpoints and running influencer marketing for 6 brands with 80+ creators end-to-end. I bring tools like Meta Business Suite, Meta Ads Manager, Buffer, Canva/Figma, and analytics/SEO support (Google Analytics, Google Search Console, SEMrush) to execute with clarity and speed.

Experience

Work history, roles, and key accomplishments

Current

Account Executive

Current

The Alpha Agency

Oct 2025 - Present (8 months)

Managed end-to-end social media and content strategy for Tropolite and Midea across B2B and B2C, publishing 30+ pieces of content monthly and supporting UAE market outputs. Delivered full production for Tropolite at Aahar 2026 in under 2 weeks, and optimized Meta ad campaigns to achieve an average 1.3% CTR on ₹10–15K spends.

Social Media Strategy Content Strategy Content Production Meta Ads Manager Meta Business Suite Performance Marketing Event Execution Campaign Optimization

Client Servicing Trainee

Option Designs

Jul 2025 - Sep 2025 (2 months)

Led offline marketing initiatives for Vivo across 10+ pan-India touchpoints as the primary client-agency liaison. Coordinated campaign ideation, production, and large-scale brand execution.

Client Servicing Offline Marketing Pan India Campaigns Marketing Strategy Production Coordination Stakeholder Management Marketing Execution Communication

Influencer Marketing Intern

11:11 Social

Feb 2025 - Apr 2025 (2 months)

Led influencer campaigns for 6 brands, including ClayCo. and Glamm21, coordinating 80+ creators across nano to premium tiers. Managed briefing, contracts, approvals, and end-to-end performance tracking.

Influencer Marketing Creator Management Campaign Brief Contract Approval Performance Tracking Campaigns Campaign Operations

Public Relations Intern

Weber Shandwick

Jul 2024 - Aug 2024 (1 month)

Monitored daily media coverage across 15+ print and digital publications and conducted client media calls. Produced weekly campaign and crisis management reports for internal and client review.

Media Monitoring Media Relations Crisis Management Public Relations

Social Media Management Intern

The World Times

May 2024 - Jun 2024 (1 month)

Planned, designed, and scheduled 25+ posts per month using Meta Business Suite and Buffer while maintaining consistent brand voice. Improved audience engagement by 20% over two months through structured content scheduling.

Social Media Management Content Scheduling Meta Business Suite Buffer Brand Voice

Design Intern

The Times Of India

Jul 2023 - Aug 2023 (1 month)

Designed 5+ daily story layouts for the newspaper magazine in collaboration with the head designer. Ensured editorial alignment and visual consistency across editions.

Layout Design Visual Consistency Collaboration

Education

Degrees, certifications, and relevant coursework

Vivekananda Institute of Professional Studies

Bachelor of Arts, Journalism & Mass Communication

2022 - 2025

Activities and societies: Vice President, Advertising Society—end-to-end corporate event planning and execution (including sponsorships, coordination, and event management). Directed stage and set design for a college theatre production, managing visual storytelling and spatial aesthetics.

Pursuing a BA in Journalism & Mass Communication. Served as Vice President of the Advertising Society, leading a large-scale corporate event including sponsorships and coordination.