Looking for a job

Smruti Mohan

@smrutimohan

Corporate communications manager at UHY James, growing CEO thought leadership and LinkedIn following to ~50,000.

At UHY James Chartered Accountants, I built and executed the CEO's thought leadership programme, placing bylines in Khaleej Times and Gulf News and positioning him as a trusted voice in UAE financial advisory. I also grew the firm's and CEO's combined LinkedIn following to ~50,000 through a consistent, business-relevant content strategy.

Previously, I wrote and managed global media releases at Xpress Money and conceived ‘XM Stories’, a series about expatriates that lifted social engagement and brand mileage. My earlier work spans communications at Crowe Mak, Ernst & Young and Accenture, as well as producing primetime news programming at Times Now.

Experience

Work history, roles, and key accomplishments

Current

Manager, Corporate Communications

Current

UHY James Chartered Accountants

Feb 2020 - Present (6 years 7 months)

Built and executed the CEO's thought leadership programme, positioning him as a trusted voice in UAE financial advisory through bylines in Khaleej Times and Gulf News. Grew the firm's and CEO's combined LinkedIn following to ~50,000 and led a website redesign that achieved Top 5 Google rankings.

Thought Leadership Media Relations LinkedIn Strategy Content Strategy SEO Internal Communications Event Management Crisis Communications

Assistant Manager, Corporate Communications

Xpress Money

Jun 2018 - Feb 2019 (8 months)

Wrote and managed press releases for global media, launched the 'XM Stories' storytelling series, and produced long-form content for B2B partners. Drafted keynote speeches and managed daily social media content across platforms.

Press Releases Content Creation Social Media Management SEO Storytelling B2B Communications

Business Writer, Internal & External Communications

Crowe Mak

Mar 2014 - Apr 2016 (2 years 1 month)

Served as communications lead for 2,500+ clients and VVIPs, supporting flagship events including engagements with the Royal Family of Abu Dhabi & Dubai and Indian PM/FM visits to the UAE.

Internal Communications External Communications Event Support Client Relations