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Smritam Pradhan

@smritampradhan

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Content Associate at Entain, supporting Sitecore publishing and web content operations for UK gaming platforms.

India

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What I'm looking for

I'm focused on expanding my expertise in Product Management, Product Analytics, Agile Delivery, User Experience Strategy, and Digital Product Operations, with the long-term goal of moving into a Product Owner, Product Analyst, Product Manager, or Team Lead role.

At Entain, I support UK stakeholders with digital content and web operations across Sitecore-based platforms. My work includes HTML and CSS content updates, publishing workflows, and production support.

At Verizon, I contributed to structured content operations in Phoenix CMS, authoring and editing legal and technical content with Arbortext and Oxygen XML Editor. I also managed metadata and taxonomy workflows and validated content before publishing.

At Thomson Reuters, I edited and structured legal content using XML standards and applied semantic markup to improve searchability. I also worked with AI and editorial teams to provide feedback on content-tagging algorithms.

Experience

Work history, roles, and key accomplishments

Current

Content Associate

Current

Entain

May 2026 - Present (6 months)

Currently working with Entain in digital content and web operations, supporting UK stakeholders in managing enterprise content experiences across Sitecore-based platforms. Experienced in handling HTML, CSS, CMS workflows, and content publishing operations within fast-paced global environments.

Skilled in:

• Sitecore CMS administration and content operations
• HTML & CSS-based web content managem

Digital Experience Consultant

Verizon

Jun 2024 - Mar 2025 (9 months)

Contributed to enterprise-level content operations by managing structured authoring, metadata governance, and publishing workflows within a globally distributed legal and financial content environment.

• Structured Content Authoring: Authored and edited technical and legal content using Oxygen XML Editor and Arbortext, following DITA/XML standards to ensure consistency, reusability, and structur

Associate Content Specialist

Thomson Reuters

Sep 2022 - May 2024 (1 year 8 months)

XML Editing & Structuring:
Edited, reviewed, and transformed legal content using XML standards to ensure proper document hierarchy, data consistency, and compliance with DTDs and schema rules.

AI-Driven Metadata Tagging:
Leveraged AI-assisted tools for auto-tagging and classification of legal documents. Manually validated AI outputs to enhance data integrity and machine learning accuracy.

Conten

Process Associate

Genpact

Feb 2022 - Sep 2022 (7 months)

• Provided effective solutions to ensure adherence to quality standards.
• Detected and reported trends promptly to enhance user support.
• Maintained a comprehensive understanding of procedures and policies.
• Delivered exceptional customer service to clients.

Career transition

Career Break

Jul 2017 - Feb 2022 (4 years 7 months)

In the pursuit of India's toughest Exam, I started preparing for Civil Services and State PSC and faced multiple failures at different stages of the exam cycle. Appeared at IBPS and WBCS mains and was interviewed multiple times.
In the Covid times everything went haywire and restarted my corporate journey again.

Social Media Manager

We Love Digital Marketing - Canada

Aug 2021 - Sep 2021 (1 month)

Content Development
Creative Ideation
Copywriting
Content calendar development

Social Media Manager

Travographer

May 2021 - Jul 2021 (2 months)

#Developed Content Calender
#Graphic Designs
#Ran Paid campaign on Facebook and Instagram
#Used Facebook Business Manager for Campaigning
#Regular Posting
#Copywriting