Sivraj Roy User

SU

Open to opportunities

Sivraj Roy User

@sivrajroyuser

Product Designer with 5 years designing consumer eCommerce, iOS, dashboards, and design systems.

What I'm looking for

I’m looking for a Product Design role where I can ship end-to-end flows, build scalable design systems, and use research + A/B testing to improve conversion and efficiency—ideally in a remote-first, async, cross-functional team.

I’m a Product Designer with 5 years shipping consumer eCommerce, iOS apps, responsive web, dashboards, and reporting tools across automotive, mobility, and enterprise domains. I partner across time zones in fully async, remote-first setups (UAE, Australia) to move fast without losing alignment.

At Chalo Mobility, I reduced ticketing task time by 30% by redesigning high-volume electronic ticketing. I also designed end-to-end reporting and operations dashboards for fleet managers—owning discovery, information architecture, data visualization, and final UI—then led an intercity bus ticketing workflow through usability validation with on-ground users.

I previously increased purchase funnel conversion by 23% at Cars24 Arabia by leading end-to-end design of the B2C iOS and responsive web experience, from CTA strategy to checkout, payment/financing, and post-purchase retention. I run experiments and analytics reviews, and I’ve driven accessibility redesigns to WCAG 2.1 AA compliance by establishing reusable patterns and tokens adopted across a design system.

Experience

Work history, roles, and key accomplishments

CM

Current

Product Designer 2

Current

Chalo Mobility

Jul 2024 - Present (2 years)

Redesigned electronic ticketing to reduce high-volume ticketing task time by 30%. Owned end-to-end reporting and operations dashboard design for fleet managers and bus operators, and led an atomic design system across apps and web surfaces.

UI UX Design Product Design Dashboard Design Report Design Data Visualization Design Systems Atomic Systems Information Architecture Wireframing Prototyping Usability Testing UX Research Figma FigJam Agile

CA

Product Designer 2

Cars24 Arabia

Oct 2022 - Jun 2024 (1 year 8 months)

Led end-to-end design of a B2C iOS and responsive web experience, increasing purchase funnel conversion by 23% via improved CTA, checkout, payment/financing, and post-purchase retention. Ran A/B tests and analytics/competitive benchmarking to iterate post-launch and migrated car servicing from offline to digital-first eCommerce flows.

UI UX Design Product Design A B Testing Funnel Analysis Competitive Benchmarking Ecommerce UX Design Systems Information Architecture Wireframing Prototyping Usability Testing Figma Google Analytics

TI

UX Designer

TCS Interactive

Jul 2021 - Oct 2022 (1 year 3 months)

Designed complex B2B dashboards for the Australian mining industry, translating multi-stakeholder needs into intuitive, task-oriented responsive workflows. Led an accessibility redesign to achieve WCAG 2.1 AA compliance using reusable patterns and tokens adopted across the design system.

UI UX Design Dashboard Design Data Visualization Interaction Design Design Systems Information Architecture Wireframing Prototyping Usability Testing UX Research Figma Adobe XD Agile

Education

Degrees, certifications, and relevant coursework

DA

DA-IICT

Master of Design (M.Des), Design

Completed a Master of Design (M.Des) at DA-IICT (Dhirubhai Ambani Institute of Information and Communication Technology).

SX

St. Xavier's

Bachelor of Design (B.Des), Animation

Completed a Bachelor of Design (B.Des) in Animation at St. Xavier's.

Tech stack

Software and tools used professionally

Google Analytics

Figma

Adobe XD

iOS

MediaPipe

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